Utilizing SEM-RFC to predict factors affecting online shopping cart abandonment during the COVID-19 pandemic

Ong, Ardvin Kester S.; Dejucos, Marjorie Joy R.; Rivera, Mary Anne F.; Muñoz, John Vincent D.J.; Obed, Miguel S.; Robas, Kirstien Paola E.

doi:10.1016/j.heliyon.2022.e11293

Cited by 2 publications

(1 citation statement)

References 67 publications

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“…Meanwhile, TPB was first developed by Ajzen in 1991 to analyze the behavior of a person who is able to claim and predict the relationship between intention and action (Tang et al, 2022). In addition, TPB can be used by companies in designing marketing strategies and developing sustainable business models (Ong et al, 2022). TPB considers additional factors such as social norms, attitudes, and perceived behavioral control that can drive intentions and actual behavior (Ajzen, 1985).…”

Section: Introductionmentioning

confidence: 99%

Implementation Of the People's Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB)

Patmasari,

Arija

2023

jebe

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The emergence of Covid 19 has devastated the performance of Micro, Small and Medium Enterprises (MSMEs) including in Kendal Regency. Through the People's Market application, it is hoped that it can encourage the performance of MSMEs after the pandemic. However, the problem that occurs is that users of the People's Market application in MSME players are still low which can hinder growth and competitiveness in the digitalization era. This study aims to analyze the behavior of MSME players in adopting the People's Market application in Kendal Regency through the integration of the Theory Acceptance Model (TAM) and the Extended Theory of Planned Behavior (TPB). This research is a causality study using seven main variables tested from the TAM and TPB models, namely: perceived benefits; perceived ease of use; attitude in adopting the People's Market application; subjective norms; perceived behavioral control; behavioral intention in adopting the People's Market application; and actual behavior. The sample of this study used a purposive sampling method with a total sample that met the criteria of 231 respondents. The data was obtained from distributing questionnaires via google form. The data were statistically tested through the AMOS program. The results showed that perceived benefits and perceived ease of use affect attitudes. Attitude affects the behavioral intention of traders in adopting the People's Market application. However, subjective norms and perceived behavioral control have no significant effect on behavioral intentions. The results also prove that behavioral intentions can encourage merchants to carry out actual behavior in adopting the People's Market application.

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Section: Introductionmentioning

confidence: 99%

Implementation Of the People's Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB)

Patmasari,

Arija

2023

jebe

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Electronic shopping cart abandonment: What do we know and where should we be heading?

Chopra,

Jebarajakirthy,

Jain

et al. 2024

Electron Markets

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This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptual framework integrating the widely used antecedents, mediators, and moderators that influence ESCA. The antecedents include customer attributes and website-related factors while research and comparison mediate the relationship between these antecedents and ESCA. Using lexicometric analysis, this SLR identified key themes studied in ESCA literature over time, including customer decision-making criteria, motives and characteristics, online shopping environment, and website attributes. Further, this SLR suggests future research directions to advance ESCA literature from theoretical, contextual, and methodological perspectives. This SLR also suggests strategies for e-retailers and marketers to overcome ESCA. Overall, this review is a silver line in ESCA literature.

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Utilizing SEM-RFC to predict factors affecting online shopping cart abandonment during the COVID-19 pandemic

Cited by 2 publications

References 67 publications

Implementation Of the People's Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB)

Implementation Of the People's Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB)

Electronic shopping cart abandonment: What do we know and where should we be heading?

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