Validating Antecedents of Customer Engagement in Social Networking Sites using Fuzzy Delphi Analysis

Jani, Noraniza Md; Zakaria, Mohd Hafiz; Maksom, Zulisman; Haniff, Md. Shariff M.; Mustapha, Ramlan

doi:10.14569/ijacsa.2018.090939

Cited by 6 publications

(12 citation statements)

References 32 publications

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“…suggest a threshold value (d) < 0.2, which is 0.06456. If the average threshold value of (d) is less than 0.2, the item is agreed upon by the experts [31]- [32]. Meanwhile, the total percentage of the expert agreement is 93% greater than (> 75%) for the fulfilment of the expert agreement terms of this item.…”

Section: B Second Phase Finding (Qualitative)mentioning

confidence: 99%

An Exploration on Online Learning Challenges in Malaysian Higher Education: The Post COVID-19 Pandemic Outbreak

Mustapha¹,

Mahmud²,

Burhan³

et al. 2021

IJACSA

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Flexible online programmes and learning are gaining popularity as a means of educating students. It can also facilitate the delivery of knowledge to pupils, as well as facilitating the learning process. The purpose of this study was to investigate Online Learning Challenges following the Covid-19 pandemic outbreak in Malaysia. This study employs the qualitative and Fuzzy Delphi Method in collecting the data. In the qualitative research phase, open-ended questions were distributed to 118 participants, while in the Fuzzy Delphi phase, expert questionnaires were distributed to 7 experts in the field of study. Qualitative data were analysed using Atlas-ti software, whereas Fuzzy Delphi data was analysed using Fudelo 1.0 software. The qualitative study discovered that students confront seven significant challenges: internet coverage, mental fatigue, learning devices, environmental disturbance, pedagogical challenges, lack of motivation, and social interaction.Meanwhile, the fuzzy Delphi analysis of the expert consensus of the theme is at a reasonable level. The overall expert consensus agreement findings exceed 75%, the overall value of the threshold (d) is 0.2, and the -cut exceeds 0.5. The study provides important insights into online learning issues and the fields for further improvement. This study also discusses the avenue for future research by future researchers for more significant benefits and contributions to knowledge in general.

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Section: B Second Phase Finding (Qualitative)mentioning

confidence: 99%

An Exploration on Online Learning Challenges in Malaysian Higher Education: The Post COVID-19 Pandemic Outbreak

Mustapha¹,

Mahmud²,

Burhan³

et al. 2021

IJACSA

Self Cite

View full text Add to dashboard Cite

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“…However, the company must provide specific plans and strategies for managing customers and addressing community attitudes on brand pages. Customers can influence one another's attitudes and behaviors (Jani et al, 2018).…”

Section: Relationship Between Word-of-mouth and Effectiveness Of Soci...mentioning

confidence: 99%

Factors That Impact the Effectiveness of Social Media as a Marketing Tool in Small and Medium-Sized Enterprises in Selangor, Malaysia

Alias¹,

Zi-Hao²,

Ghazali³

et al. 2022

EJMMS

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Small and medium-sized enterprises (SMEs) play a vital role in the Malaysian economy. The success of SMEs is critical for Malaysia's total economic progression, both nationally and globally. Conducting business online is one of the opportunities social media has provided entrepreneurs. SMEs often lack the means to conduct in-house marketing operations or hire a skilled marketing consultant. Social media is a massive dialogue that everyone can join. With social media, businesses have the added advantage of following statements and replying instantly. While there is much literature on social media marketing methods, there is not much information on how businesses might utilize social media to enhance profits. There is little academic research into the elements that drive social media use and its impact on SMEs in Malaysia. This research aims to develop an understanding of improving the use of social media as a marketing tool in SMEs and address its relationship to brand awareness, consumers' engagement, word-of-mouth, conversion rate, and effectiveness. For this quantitative study, data was collected using questionnaires conveyed to SMEs engaged in online marketing activities. The survey yielded 177 valid responses. The findings of this study indicate that word-of-mouth and engagement were insignificant. However, brand awareness and conversion rates were significant. This result is significant for SMEs in emerging markets as it allows them to establish their marketing presence and enhance brand equity. Article visualizations:<img src="/-counters-/edu_01/0811/a.php" alt="Hit counter" />

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“…Some scholars suggest the extension of the Delphi technique with: (i) type-1 fuzzy sets [24][25][26][27], and (ii) type 2 fuzzy numbers [28]. Aggregation of experts' opinions may be delivered by applying the fuzzy averaging operator [27], the proposed model [24,25], and the fuzzy geometric operator [28].…”

Section: The Fuzzy Delphi Techniquementioning

confidence: 99%

The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education

et al. 2022

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Contemporary education in higher education institutions has a goal to provide necessary competences determined by legislative demands, science trends and job market needs to graduated students intending to strengthen their employability. The main idea of this research is to assess the level of students’ competences for lifelong learning (LLL). Since it is a very complex task, it is characterized by a lack of information and the vagueness of the inherently subjective nature of human thinking. The uncertain values of the assessed level of students’ competences for LLL are represented by linguistic expressions which are modeled by the interval type 2 trapezoidal fuzzy numbers. Ranking of the level of students’ competences for LLL is stated as a fuzzy multi-criteria optimization task. The aggregation of students’ opinions into unique marks is given by using the proposed fuzzy Delphi technique. The rank of students’ competences for LLL is given by using the proposed fuzzy Simple Additive Weighting (FSAW). The order of measures that should be delivered to improve students’ competences is based on the obtained rank. The model is tested and discussed on the real data collected from a significant sample of the students with a proposal of future directions of the research.

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Validating Antecedents of Customer Engagement in Social Networking Sites using Fuzzy Delphi Analysis

Cited by 6 publications

References 32 publications

An Exploration on Online Learning Challenges in Malaysian Higher Education: The Post COVID-19 Pandemic Outbreak

An Exploration on Online Learning Challenges in Malaysian Higher Education: The Post COVID-19 Pandemic Outbreak

Factors That Impact the Effectiveness of Social Media as a Marketing Tool in Small and Medium-Sized Enterprises in Selangor, Malaysia

The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education

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