Value co-creation in Couchsurfing – the Indonesian host perspective

Sevisari, Undhan; Reichenberger, Ina

doi:10.1108/ijcthr-09-2019-0156

Cited by 12 publications

(12 citation statements)

References 65 publications

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“…Users join Couchsurfing to look for an experience. When people join a sharing economy platform, beyond economic benefits, they are looking for a real sharing experience with a more altruistic perspective (Sevisari and Reichenberger, 2020). In addition, Casado-Diaz et al (2020) stated that HomeExchange users' behavior is motivated by the desire to have meaningful interactions with local communities and authentic local experiences.…”

Section: Discussionmentioning

confidence: 99%

“…Literature on value co-creation in non-profit accommodation platforms is limited. Sevisari and Reichenberger (2020) used value co-creation to analyze hosting experiences on the Couchsurfing non-profit platform in Indonesia by applying 20 in-depth interviews and a focus group. Results showed the value practices and the value outcomes of the host experiences, which were highly related to friendship, cultural knowledge, and selfemployment opportunities.…”

Section: Value Co-creation In Homeexchange and Couchsurfingmentioning

confidence: 99%

“…Beyond practices to become acquainted with the destination or contribute to cultural learning, reviews showed that various activities between guests and hosts also contributed to social engagement. As Sevisari and Reichenberger (2020) argued, dayto-day activities provide an opportunity to co-create meaningful encounters between guests and hosts. For guests, reviews demonstrated how important it was for some of them to spend time with the host doing something that they like to do.…”

Section: Engaging Activitiesmentioning

confidence: 99%

“…Beyond the simple economic benefits, users engage in sharing accommodation practices to access cultural and social capital inherent to these practices (Sevisari and Reichenberger, 2020).…”

Section: Recommendations Of Usersmentioning

confidence: 99%

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Value Co-creation in Non-profit Accommodation Platforms

2021

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Value co-creation, in the sharing accommodation sector, has been extensively analyzed but mainly with Airbnb as a reference and focusing mostly on guests’ perceptions. The aim of this study is to analyze the value co-created for users (guests and hosts) in the non-profit sharing accommodation platforms Couchsurfing and HomeExchange. This study also aims to analyze whether the co-created value of these platforms differs from that of for-profit platforms, along with how the outcomes, resources, and practices of the value co-creation process can help create wellbeing for individuals involved in the accommodation experience. Given that most of the existing literature on value co-creation in sharing accommodation platforms is based on Airbnb and guest perspectives, this study is a pioneer in analyzing how guests and hosts co-create value in the context of non-profit accommodation platforms using online travel reviews (OTRs) from non-profit platforms, and how the co-created value contributes to the wellbeing of the individuals involved. Results show that a set of tangible and intangible resources, such as the home and its amenities, helps users on non-profit platforms co-create value and that interaction and social practices between guests and hosts help co-create value for both groups. This implies that non-profit accommodation platforms may contribute more to the social dimensions of wellbeing of their users than for-profit platforms such as Airbnb where the host is typically absent from the experience. In addition, this study demonstrates that the co-created value in non-profit platforms depends on the modus operandi of each platform. On Couchsurfing, guests and hosts co-create more value from their social practices, and on HomeExchange, value co-creation depends more on tangible and intangible resources.

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Section: Discussionmentioning

confidence: 99%

Section: Value Co-creation In Homeexchange and Couchsurfingmentioning

confidence: 99%

Section: Engaging Activitiesmentioning

confidence: 99%

“…Beyond the simple economic benefits, users engage in sharing accommodation practices to access cultural and social capital inherent to these practices (Sevisari and Reichenberger, 2020).…”

Section: Recommendations Of Usersmentioning

confidence: 99%

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Value Co-creation in Non-profit Accommodation Platforms

2021

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“…The production of ulos by applying a value-based co-creation framework of original values illustrates the relationship of mutual creation between entrepreneurs, and weavers, as long as there is a valuescape-based agreement. These interactive relationships then result in psychological states and processes such as sensations, perceptions, images, feelings and emotions to return to previous ulos values (Sevisari & Reichenberger, 2020). Furthermore, value green scape integrates further influential dimensions into the co-creation experience.…”

Section: E Conclusionmentioning

confidence: 98%

Ulos Sustainability Towards Green Brands to Improve Marketing Performance Based on a Co-Creation Solution

Simanjuntak

Manalu

2022

Bus. Management Analysis J.

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The purpose of this research is to produce ulos revitalization and create added value for the green sustainability of ulos production, oriented branding and its marketing so as to increase the life force of weavers and micro-entrepreneurs. Respondents are weavers and training entrepreneurs of ulos, retailers with a total of 316 people engaged in the production and service of Ulos production. Data collection was conducted by survey methods and questionnaires with statements used on a scale of 1-10. Data processing results with SEM AMOS show that green sustainability of Ulos oriented branding (GSB) proved unable to mediate between Product Innovation (PDI), Process Innovation (PCI) and Marketing Performance (MPF). In other words, green sustainability does not directly prove an improvement in marketing performance. GSG shows that it is able to improve Order Management (OMG). The process emphasizes on the relevance of green sustainability, it can be seen that PDI and PCI are proven to improve GSB. Sustainability of green branding can only be achieved when there is product and process innovation. SDL demonstrates the need for the development of new service innovations by investigating the prerequisites and general principles for developing sustainability. Dominant logic treats services as a category of market offerings to be developed and managed like ulos products. The concept of service design has been developed referring to a subset of "green" processes associated with rendering activities to define a concept, structure, or service infrastructure. This research invites ulos observers to understand the values of Ulos authenticity and its culture in sustainable entrepreneurship, inviting weavers and entrepreneurs to have prosocial motives that influence their interest in sustainable ulos entrepreneurship and the role of academia in promoting sustainable entrepreneurial practices.

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Literature review of the sharing economy: Socio‐cultural perspective

Yildiz

Uzunöz

2023

Community & Applied Soc Psy

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This article reviews the literature to explore the role of culture in the sharing economy. During the literature review process, we used the terms collaborative consumption, collaborative economy, gift economy, gift‐giving, mesh, peer‐to‐peer, and commercial sharing systems in addition to the term sharing economy. Thus, we offer a reasonably broad scope in our research. It analyses 89 articles through a systematic literature review to determine the role of society and culture in the sharing economy. In addition, it offers a theoretical and descriptive exploration of the sharing economy and culture. The research shows that cultural dimensions and sharing motives shape the role of culture in the sharing economy. In this context, we determine the dimensions of power distance, uncertainty avoidance, individualism–collectivism, masculinism, long‐ and short‐term orientation, and indulgence‐restrain. In addition, we determine economic, social, sustainability, materialism, and trust motives. It shows that materialism, economic, sustainability, and trust differ depending on cultural dimensions. This situation shapes the attitudes and intentions of individuals toward the sharing economy. In addition, the study lists the cultures studied and the theoretical approaches used in previous cross‐cultural studies on the sharing economy. The study shows that cross‐cultural studies often focus on the cultures of the United States, China, and India. Finally, we offer suggestions for future research.

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Value co-creation in Couchsurfing – the Indonesian host perspective

Cited by 12 publications

References 65 publications

Value Co-creation in Non-profit Accommodation Platforms

Value Co-creation in Non-profit Accommodation Platforms

Ulos Sustainability Towards Green Brands to Improve Marketing Performance Based on a Co-Creation Solution

Literature review of the sharing economy: Socio‐cultural perspective

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