Value Co-Creation Opportunities: Managerial Transformation of Digitisation Risks into Success Factors

Abstract

This chapter introduces the development work of digitized healthcare services through a case organization through value co-creation in networks. Further, as in healthcare the issue of quality is central in terms of risks, this study discusses through value co-creation elements the risks the management is facing in the digitization of services. Transforming service into digital format has been ongoing in consumer service industries already for some time especially in areas of travelling, banking and even some governmental services like tax bureau. Logically healthcare sector is following this development as there