Value Creation in Virtual Brand Communities

Martínez–López, Francisco J.; Anaya‐Sánchez, Rafael; Aguilar-Illescas, Rocío; Molinillo, Sebastián

doi:10.1007/978-3-319-24826-4_11

Cited by 4 publications

(3 citation statements)

References 91 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…By utilizing the keywords that the writers have provided, it is sorted out. Also, the visual representation of variables through maps enables the analysis of the complex relationships between variables and aids in a better comprehension of the nature of the study (Martínez‐López et al, 2016; Vallaster et al, 2018).…”

Section: Methodsmentioning

confidence: 99%

“…to broaden the scope of the study.Second, the cluster analysis was carried out using the VosViewer software (version: 1.6.10). Although it is regarded as a widely utilized approach among academics(Martínez-L opez et al, 2016), it has some limitations. The software considers only the frequency of occurrence of a specific term in a manuscript, which might not capture the complete scope of the research area, particularly in more disjointedresearch areas.…”

mentioning

confidence: 99%

See 1 more Smart Citation

Exploring the relationship between sustainable entrepreneurship and the United Nations sustainable development goals: A comprehensive literature review

Shabbir

2023

Sustainable Development

View full text Add to dashboard Cite

This research study aims to investigate the relationship between entrepreneurship and sustainable development, as well as explore how entrepreneurship can contribute to addressing the challenges associated with sustainable development. The significance of this topic lies in the fact that sustainable development is crucial for the long‐term well‐being of societies and the planet, and entrepreneurship has the potential to play a vital role in achieving sustainable development goals. Through a systematic literature review, this study evaluates how sustainable business activities can help achieve Sustainable Development Goal 8 (SDG 8‐Decent Work and Economic Growth). The study employs the Scopus indexing online database and VOSviewer, a data mining tool, to identify scholarly literature related to sustainable entrepreneurship and SDG‐8 published between 2015 and 2022. The bibliometric study indicates a significant growth in the scientific literature on this topic in recent years. The study identifies five research subjects, including current trends in the literature on SDGs, economic development, socioeconomic growth, durability, higher education, and other related topics. By conducting a thorough inquiry into the literature, this study aims to contribute to the understanding of the relationship between entrepreneurship and sustainable development, and provide insights into how entrepreneurship can be leveraged to achieve sustainable development goals. Ultimately, this research has important implications for policymakers, businesses, and individuals interested in promoting sustainable development and creating a more equitable and prosperous world.

show abstract

Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

Exploring the relationship between sustainable entrepreneurship and the United Nations sustainable development goals: A comprehensive literature review

Shabbir

2023

Sustainable Development

View full text Add to dashboard Cite

show abstract

“…Wikis, virtual worlds, blogs, online social networking, and the rest of the internet's myriad communication platforms fall under the Vol. 9, Issue 1, No.1, pp 1 -14, 2023 www.iprjb.org umbrella of "new media" (Martínez-López et al, 2016). The widespread availability of inexpensive smartphones has also contributed to a rise in the usage of WhatsApp as a teaching tool.…”

Section: Introductionmentioning

confidence: 99%

The Use of WhatsApp in the Learning Process among Graduate Students in the University of Nairobi, Kenya

Evans

2023

AJEP

View full text Add to dashboard Cite

Purpose: The purpose of this study is to evaluate the use of WhatsApp in the learning process among graduate students in the University of Nairobi. Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings revealed that there exists a contextual and methodological gap relating to the use of WhatsApp in the learning process among graduate students in the University of Nairobi. Preliminary empirical review reveals that there is no doubt that digital technology is of significance in education today. WhatsApp mobile technology is extremely valuable in this regard, as it is widely and extensively employed in online university education. It also provides students with more options and possibilities in the context of online learning. Almost everything in the world has gone digital. Unique Contribution to Theory, Practice and Policy: The Social Constructivism theory and Activity theory may be used to anchor future studies on the use of WhatsApp in the learning process among graduate students in the University of Nairobi. There is need for a quantitative survey to establish the statistical significance effect of the use of WhatsApp as a method of learning for graduate school students. There is also need for a comparative study on the effectiveness of the use of WhatsApp in learning and traditional form of learning

show abstract

Online relationship marketing and affective customer commitment – The mediating role of trust

Boateng

Narteh

2016

J Financ Serv Mark

View full text Add to dashboard Cite

Value Creation in Virtual Brand Communities

Cited by 4 publications

References 91 publications

Exploring the relationship between sustainable entrepreneurship and the United Nations sustainable development goals: A comprehensive literature review

Exploring the relationship between sustainable entrepreneurship and the United Nations sustainable development goals: A comprehensive literature review

The Use of WhatsApp in the Learning Process among Graduate Students in the University of Nairobi, Kenya

Online relationship marketing and affective customer commitment – The mediating role of trust

Contact Info

Product

Resources

About