“…They tend to be more agile and have a better understanding of the social and environmental impact of their activities. This learning allows them to anticipate and respond to changes in customer preferences, regulations, and other factors that affect their business (Gharai et al, 2021). In addition, as ventures grow and expand, they may also have a greater ability to negotiate better prices with suppliers and reduce costs (Elsayed & Paton, 2009; Strebel & Posch, 2004), as well as influence the market and shape the conversation around sustainability (Leipold et al, 2022).…”