“…For real estate and construction sector companies this has meant adopting new business models that are based on product and service deliveries in order to provide one integrated solution to the client (Bresnen, Marshall 2000a;Dainty et al 2001;Leiringer, Bröchner 2010). However, several challenges have been identified, that affect the adoption of new business models in the real estate and construction sector firms: inability to manage change in the working practices (Brady et al 2005a;Brewer et al 2013;Leiringer, Schweber 2010); slow transfer of new practices across projects (Dubois, Gadde 2002a;Nam, Tatum 1988); the varying competence of clients (Barlow 2000;Blayse, Manley 2004) and unoptimized incentive structures. Also the established internal routines and cultures of firms may affect the adoption of new business models, (Brady et al 2005a;Leiringer, Schweber 2010).…”