Values and Planned Behaviour of the Romanian Organic Food Consumer

Fleșeriu, Cristina; Cosma, Smaranda; Bocăneț, Vlad

doi:10.3390/su12051722

Cited by 75 publications

(75 citation statements)

References 102 publications

(172 reference statements)

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“…The TPB model is widely used to investigate the intention to purchase green products [25][26][27]; organic food [27][28][29], recycling behavior [30] and zero waste lifestyle adoption [31]. As specified earlier, the TPB is broadly used to examine the intention to buy green products, including the cosmetics market.…”

Section: Review Of the Literature And Hypothesis Developmentmentioning

confidence: 99%

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

2020

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In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers’ needs. Social media contributed to this trend, shaping consumers’ attitudes into more environmentally conscious behavior. The present study applied the Theory of Planned Behavior (TPB) to explain the impact of Social Media on consumers’ purchase intention and motivation (altruism and egoism). Based on empirical investigation, an online survey was developed to measure the proposed conceptual model. The reliability and validity of the reflective constructs were tested using partial least squares (PLS) modeling technique. The results indicate the importance of social media on consumers’ attitudes, subjective norms, altruistic and egoistic motivations, and the impact of these variables as the antecedents of green cosmetics purchase intention. These results have important theoretical implications. They revealed that external factors such as social media as an information source, have an important role in consumer motivation formation and green cosmetic purchasing intentions. The findings are relevant for marketers to implement better communication strategies on social media to increase consumers’ motivations and purchase intention toward green cosmetics.

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Section: Review Of the Literature And Hypothesis Developmentmentioning

confidence: 99%

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

2020

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“…The consumption of organic products has become more and more widespread in Europe and across the world. In Romania, it has transformed in recent years from a niche segment into one of consistency, which shows no lack of international store chains activity [29,30]. European retail chains such as Carrefour, Cora, Auchan, Kaufland and Lidl, among others, nowadays sell several tens of hundreds of different organic food products under the brands of domestic and foreign producers, as well as under their own brands.…”

Section: Perspective Of the Literaturementioning

confidence: 99%

“…Changing lifestyles, societal trends towards organic products, environmental protection, healthy eating, local food and fair trade [29,30] are strong enough reasons for more and more people to gradually switch from consuming conventional products to organic products, certified according to precise quality standards. Even if from the perspective of developing trade in organic products Romania is behind more highly developed states [32], Romanian consumers are increasingly tending to align their consumption with their western confrères.…”

Section: Perspective Of the Literaturementioning

confidence: 99%

“…The literature frequently analyzes the specific consumption behavior regarding organic products, studies highlighting the determinants, influencers and supporters of organic produce consumption. Aspects noted include the following: concern for the care of mankind, amelioration or improvement of health [33][34][35][36]; environmental protection [33,35]; development and consolidation of a favourable attitude to the consumption of organic products [30,[33][34][35]37]; increased knowledge concerning the advantages, benefits and risks of certain types of food [33,35,38]; delineating the factors that describe the quality of organic products [34] as compared to conventional ones; and personal [34,35] and social vectors [35,38] which favor or enhance the consumption of organic food products, etc.…”

Section: Perspective Of the Literaturementioning

confidence: 99%

“…Due to strict standards of production, processing and distribution, and limited use of chemicals, organic foods are commercialized at a higher price than similar conventional products [8,37]. Attitudes, concern for health and the environment, as well as previous knowledge and experience of organic products directly influence consumption [30,33,35]. From this perspective, Romanians have similar interests and tastes to their European and American counterparts regarding the consumption of organic products, but totally opposite to their Asian peers, for whom environmental protection is not in the least bit relevant [41].…”

Section: Perspective Of the Literaturementioning

confidence: 99%

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The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market

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The consumption of natural, green, organic products represents an increasingly important subject for contemporary society, organizations, consumers and researchers. Demographic and cultural factors, traditions and consumption habits, along with the individual desire to adopt a healthy lifestyle in accordance with principles of sustainability and environmental protection are relevant vectors in the search, choice and consumption of green products. Producers and retailers have identified the interest of modern consumers, introducing a varied range of green grocery and non-food products to match expectations and needs. Using the case study method, this paper highlights the transition of the organic market in an emerging European country: Romania. During the era of state economy, organic and natural products were interchangeable, but after liberalization of the market, the rise of the organic sector began with the establishment of inspection and certification bodies, establishment of procedures, and the appearance of specialized agricultural farms, processors and sellers. Consumers understood soon enough the advantages and benefits of organic products and a healthy lifestyle, and the market for organic products has been developing steadily. We show the current state of development and discuss its evolution, outlining the different market statistics, and making recommendations regarding future development possibilities.

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This research delves into the intricate network of relationships that shape sustainable investment attitude and its ramifications on socially responsible investments (SRI) intention, while also considering the moderating influence of non‐economic investment goals. Employing partial least squares structural equation modeling (PLS‐SEM), a survey methodology involving 534 retail investors was implemented, selected through non‐probability snowball sampling. Exploratory factor analysis was utilized to assess the suitability of items within constructs, followed by the application of PLS‐SEM to validate the research model. The findings underscore the significant impact of social consciousness, perceived consumer effectiveness, and environmental consciousness on sustainable investment attitude, consequently influencing SRI intention. Particularly, the pivotal role of non‐economic investment goals as moderators in this complex relationship. These findings carry profound implications for brokers, financial institutions, and businesses, reflecting a growing inclination among investors towards socially responsible enterprises. This research contributes uniquely by elucidating the intricate interplay among various determinants influencing sustainable investment behavioral intentions, particularly when considered alongside non‐economic investment goals. Ultimately, this study enriches the understanding and promotion of sustainable investment practices for the betterment of society.

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Values and Planned Behaviour of the Romanian Organic Food Consumer

Cited by 75 publications

References 102 publications

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market

Determinants of socially responsible investment intentions in India: The role of non‐economic goals

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