Variables affecting the market demand of sport lottery sales in China

Liang-jun, Zhou; Zhang, James J.

doi:10.1108/ijsms-05-2016-0026

Cited by 5 publications

(4 citation statements)

References 99 publications

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“…As participants feel more satisfied with an organization's offerings, they will be more likely to be repeat customers and refer others to join (Eggert and Ulaga, 2002;Fornell et al, 1996;Maxham and Netemeyer, 2002;Zhou and Zhang, 2017). Zhang (2015) also recognized the importance of providing quality programs and the necessity of developing diversified programs in order to achieve market penetration and expansion by considering sociodemographic variables when planning marketing strategies.…”

Section: Discussionmentioning

confidence: 99%

“…Numerous researchers have indicated that in-depth analyses of market demand variables for a sport product(s) would enhance the understanding of consumer wants and accordingly allow managers to formulate a competitive strategy (e.g. Byon et al, 2010;Kim et al, 2009Kim et al, , 2013Min et al, 2015;Zhang et al, 1995;Zhou and Zhang, 2017).…”

Section: Theoretical Framework Market Demand Constructsmentioning

confidence: 99%

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Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

Kim

Zhang

2019

IJSMS

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Purpose This study was conducted to ensure that the selected antecedent concepts, including market demand and psychological factors, were fully focused and studied in detail and depth. The purpose of this paper is to develop and test a theoretical framework that specifies direct and indirect relationships among market demand, perceived benefits, perceived constraint, perceived value, consumer satisfaction and member commitment in martial arts programs. Design/methodology/approach Research participants (n=595) were martial arts school participants, who resided in the USA. A confirmatory factor analysis was conducted to evaluate the measurement model and the proposed model was tested by conducting structural equation modeling analyses. Findings Findings of this study indicated that perceived benefits and perceived constraints partially mediated the relationship between the market demand factors and perceived value, which in turn influenced member satisfaction and commitment. Economic Condition Consideration was found to be the most critical predictor of market demand. Originality/value Generating what-to-do and how-to-do implications that were specific to martial arts school and marketing practices were the priority of the investigators of this study. Administrators of martial arts programs may consider adopting the resultant theoretical framework as a general guide in their marketing efforts to recruit and retain program participants.

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Section: Discussionmentioning

confidence: 99%

Section: Theoretical Framework Market Demand Constructsmentioning

confidence: 99%

Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

Kim

Zhang

2019

IJSMS

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“…Certain authors have looked at it as a panacea for growth and development. Zhou and Zhang (2015) demonstrated that sports lottery promotes economic and social development through the provision of employment, boosting of consumer spending, generation of tax income, and promotion of various industries, such as communication, transport, manufacture, finance, and advertisement. Others researchers and groups have looked at it in a negative limelight associating sports betting to encouraging vices.…”

Section: Literature Reviewmentioning

confidence: 99%

Does Sports Betting Affect Investment Behaviour? Evidence from Ghanaian Sports Betting Participants

Ofosu¹,

Kotey²

2019

JGI

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The study sought to assess the impact of sports betting on the investment behaviour of Ghanaians, focusing on sports betting centers within the Accra Metropolis, Ghana. The objectives of this observational study were to determine how individuals perceive the risk of sports lotteries as opposed to investment, to determine if sports lottery was viewed as an alternative to investments and savings, and to understand how participation in sports lotteries affects individuals’ ability to save and invest. In adopting a survey approach, 99 sports betting participants across selected betting centers were examined using questionnaires and the data subsequently analyzed through cross-tabulations. The study found that sports betting behaviour had a complementary rather than a substitutionary effect on investment behaviour. The participants were both risk-aware and risk-averse, but engaged nevertheless in betting for a chance of winning a high payoff. Thus, the findings demonstrated that sports betting participants viewed betting as a means to an end, a chance to improve their financial circumstances, rather than as a substitute for investing, and exhibited understanding of a clear distinction, with regards to behaviour, towards investing and sports betting. In return for a substantive payoff, the respondents were willing to stop sports betting, thereby indicating that the financial payoffs were the main motivation for sports betting. The findings also provided evidence that individual sports betting behaviour can be moderated by influencing one’s financial circumstances.RésuméL’étude cherche à évaluer l’incidence des paris sportifs sur le comportement d’investissement des Ghanéens, en mettant l’accent sur les centres de paris sportifs au sein de la métropole d’Accra, au Ghana. Cette étude observationnelle vise à déterminer comment les personnes perçoivent le risque lié à la loterie sportive par rapport à l’investissement, à déterminer si la loterie sportive est considérée comme une solution de rechange aux investissements et à l’épargne et à comprendre comment la participation à la loterie sportive affecte la capacité des personnes à épargner et à investir. En adoptant une approche d’enquête et à l’aide de questionnaires et de données analysées dans des tableaux croisés, on a analysé 99 participants aux paris sportifs dans les centres de paris sélectionnés. L’étude a révélé que les paris sportifs avaient un effet complémentaire plutôt qu’un effet de substitution en matière de comportement d’investissement. Les participants étaient conscients du risque et démontraient une aversion au risque, mais pariaient pour avoir la chance de remporter un gain élevé. Ainsi, les résultats ont montré que les participants aux paris sportifs considéraient ces paris comme un moyen d’atteindre une fin, une chance d’améliorer leur situation financière plutôt que comme un substitut à l’investissement. Et en ce qui concerne le comportement, ils savaient clairement faire la différence entre l’investissement et les paris sportifs. Les données ont montré qu’en échange d’un gain substantiel, les répondants étaient disposés à cesser de participer à ces paris, ce qui a permis de démontrer que les gains financiers étaient la principale motivation de ces jeux. Les résultats fournissent également des preuves étayant l’idée selon laquelle le comportement individuel lié aux paris sportifs peut être modéré en influençant la situation financière de chacun.

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“…Based on the Public Services Index in the European Quality of Life Survey, the characteristics of Chinese community sports and relevant literature (e.g. Zhou and Zhang, 2017), this study identified five major components of community-sport services, including sport facility, sport organization, sport activity program, fitness test and sport instructor.…”

Section: Review Of Literaturementioning

confidence: 99%

Community-sport service provision, participant satisfaction, and participation

Liang-jun

Wang

Chen

et al. 2019

IJSMS

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Purpose Since 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects. However, there has been very little feedback on sport service provision in community, and the satisfaction level of community participants is largely unmeasured. To promote physical and mental health of residents and form a stronger foundation of sport culture, more attention should be directed to community sports. The purpose of this paper is to examine the impact of community-sport service provisions on participants’ satisfaction and, in turn, on their sport participation behavior. Design/methodology/approach Community-sport program participants in China (n=576) responded to a survey measuring the proposed concepts. Findings Structural equation modeling analyses revealed that community-sport services in the areas of sport facility, grassroots sport organizations and sport activity programs had strong influences on participant satisfaction and, in turn, their desire for participation, which highlighted the demand for high-quality sport service provision by community. Originality/value The study contributed to the literature by proposing two clear dimensions (core sport service and peripheral sport service) for the measurement of public sport service provision in community sports. A second theoretical contribution of the study relates to the clarification of the relationship between the two dimensions of community-sport service provision (both core and peripheral services) and community participants’ satisfaction levels.

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Variables affecting the market demand of sport lottery sales in China

Cited by 5 publications

References 99 publications

Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

Does Sports Betting Affect Investment Behaviour? Evidence from Ghanaian Sports Betting Participants

Community-sport service provision, participant satisfaction, and participation

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