2019
DOI: 10.1016/j.ejor.2018.06.031
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Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

Abstract: Most of the cooperative advertising literature has focused on studying the e¤ects of such programs considering marketing variables. This paper integrates production and inventory management with pricing and advertising considerations to assess the e¤ects of cooperative advertising programs in bilateral monopolies. We consider a supply chain where a Vendor Managed Inventory (VMI) along with a consignment contract is implemented to coordinate the chain. We develop and solve a di¤erential model for two games. The… Show more

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Cited by 65 publications
(36 citation statements)
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“…Karray and Zaccour [23] also suggested that the demand depends not only on his/her own advertising but also on the advertising of competitors. De Giovanni [24] assessed the effects of cooperative advertising programs in bilateral monopolies. For more details, one can see [25,26] and the references therein.…”
Section: Vmi System With Cooperativementioning
confidence: 99%
“…Karray and Zaccour [23] also suggested that the demand depends not only on his/her own advertising but also on the advertising of competitors. De Giovanni [24] assessed the effects of cooperative advertising programs in bilateral monopolies. For more details, one can see [25,26] and the references therein.…”
Section: Vmi System With Cooperativementioning
confidence: 99%
“…This research adopts similar production and purchasing functions as those introduced by [26]. In particular, the manufacturer's production and the retailer's purchasing cost functions take a quadratic form, c m (u − u) 2 /2 and c r (v − v) 2 /2, respectively.…”
Section: Characterization Of the Static Gamementioning
confidence: 99%
“…The centralized dynamic model is derived by summing up Equations (25) and (26). Since the players behave as a unique entity, the sharing parameter and the transferring price disappear.…”
Section: Centralized Solution Of the Dynamic Sc Gamementioning
confidence: 99%
See 1 more Smart Citation
“…Another example is Trime Masters, a car seat supplier, which shortens its traditional assembly line to reduce labor cost (Li, ; Li & Wan, ). From the retailer's perspective, the main approach to increasing sales is to boost brand reputations through promotion and advertising campaigns (De Giovanni, Karray, & Martín‐Herrán, ; Karray & Martín‐Herrán, ).…”
Section: Introductionmentioning
confidence: 99%