Vernacular graphic design: Interactive logos for tourism Terengganu

Ahmad, Mohd Sharifuddin; Alharahsheh, S. A. M.; Ibrahim, M.; Abdullah, Imran Ho; Omar, Mahmoud A.

doi:10.1063/5.0055691

Cited by 4 publications

(7 citation statements)

References 11 publications

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“…The framework provide methodical steps for logo design consists of Identify, Ideate, Imagine, Improve, and Implementation. Meanwhile, Ahmad et al (2021) used eight steps in logo design process that namely Design Mind Map for Ideation, Design Storyboard for Sketches and Concept, Typeface, Colors, Main Logo Design, Secondary Logo Design, Design Refinement, and Final Logo Design. Liu et al (2018) emphasized that logo designers must complete two steps in order to achieve the best possible results.…”

Section: Design Thinking Methods As An Approachmentioning

confidence: 99%

“…In tourism market, a good logo is a key in enhancing the tourism campaigns (Ahmad et al, 2021). Generally, people choose to travel to destinations they like and about which they have favorable impressions.…”

Section: The Impacts Of Logo Design On Tourismmentioning

confidence: 99%

“…Logo is a crucial element for destination branding (Adamus-matuszynska et al, 2021). Furthermore, using graphic elements has been a key part of making tourism campaigns better (Ahmad et al, 2021). Thus, an attractive logo design for a tourism agency can be a starting point for the recovery strategy in this COVID-19 pandemic era.…”

Section: Introductionmentioning

confidence: 99%

“…Thus, an attractive logo design for a tourism agency can be a starting point for the recovery strategy in this COVID-19 pandemic era. As mentioned by Ahmad et al (2021), the use of interactive graphic design as a tool to boost the profitability of tourism promotions is one such strategy and approach.…”

Section: Introductionmentioning

confidence: 99%

“…A logo design process with a specific method will produce a logo with more procedural and efficient (Jia et al, 2022). Ahmad et al (2021) emphasized that creating a logo that serves as a marketing tool for a nation or organisation must meet certain standards. In addition to conveying a message, a logo should also express cultural values, services, and engaging activities to the viewer.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council

Aziz¹,

Shuib²,

Rahaman³

et al. 2022

IJARBSS

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Logo is one of the important visual corporate identities in any organization today. Travel and tourism sector is among the most affected sector caused by the COVID-19 crisis recently. Creation of a new logo is one of the proactive initiatives that can be taken to improve the reputation of a government agency and promote the tourism industry. Nevertheless, the process of designing a new logo is not a simple task to do. It is vital to carefully prepare and conduct systematic research to ensure that the logo can serve as an effective medium of positive communication, promotion, and attractiveness to tourists. In this study article, we explain how the design thinking method is employed in the process of developing a logo for the Perak Tengah District Council. The Design Thinking Method employs and discusses the following five stages: Empathize, Define, Ideate, Prototype, and Test. This research process significantly can be used as one of the reference sources for future tourism logo development projects.

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Section: Design Thinking Methods As An Approachmentioning

confidence: 99%

Section: The Impacts Of Logo Design On Tourismmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council

Aziz¹,

Shuib²,

Rahaman³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

show abstract

Analysis of interaction function of modern graphic design based on technical-aided design

Xie

2023

Journal of King Saud University - Science

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Pixels and columns: tracing the symbiotic evolution of digital graphics and contemporary architecture

ARMAN MEHR

2022

JAAS

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Technological advancements have rewritten the perspective and functionality of all fields, including art and architecture. This paper delves into the evolution of the symbiotic relationship between digital graphics and contemporary architecture, highlighting their profound impact on architectural representation, design processes, and visual communication. By tracing the historical development of digital graphics in architecture, from initial implementations to the transformative effects of Computer-Aided Design (CAD), we examine how digital graphics have reshaped architectural representation techniques, empowering architects to create realistic renders, animations, and virtual reality applications. The integration of digital graphics into architects' design workflows, especially through parametric design and algorithmic tools, enables the realization of dynamic, responsive architectural forms. Through case studies of iconic structures, the pivotal role of digital graphics in shaping architectural projects is demonstrated. Furthermore, we explore the influence of architectural aesthetics on digital graphics in various industries, such as video games and advertising, emphasizing the importance of ethical considerations in the responsible representation and marketing of architecture. Looking to the future, upcoming technological advancements, including augmented and virtual reality, real-time rendering, and generative design, are predicted to steer architectural innovation and redefine the future of digital design. The seamless interplay between pixels and columns will continue to inspire architects to create innovative, sustainable, and visually striking architectural experiences for future generations.

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Vernacular graphic design: Interactive logos for tourism Terengganu

Cited by 4 publications

References 11 publications

Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council

Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council

Analysis of interaction function of modern graphic design based on technical-aided design

Pixels and columns: tracing the symbiotic evolution of digital graphics and contemporary architecture

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