To decrease random parameters’ influence on the drum brake reliability, the reliability‐based robust optimization design (RBROD) of the electric vehicle brake is proposed. Based on the assumption that the maximum temperature of the brake cannot exceed the allowable temperature, a performance function model of thermal–mechanical coupling reliability of drum brakes is established by the adaptive Kriging method, and the analysis of reliability sensitivity and RBROD are conducted. The accuracy of the proposed model is verified by temperature measurement experiment under emergency braking condition. The robust optimization design improves the drum brake reliability to 0.99998 and reduce the influence of the design parameters on the reliability, with the absolute values of the reliability sensitivity and the weight of the drum brake are significantly smaller. Therefore, the objectives of reliability design, robustness design, and optimization design are simultaneously achieved by the proposed methods. Besides, the relative error of the proposed method is 0.373%, the number of function evaluations is 39, and the comparison with four meta‐model methods show that the proposed method holds high‐accuracy and high‐efficiency. This study provides a high‐precision theoretical explanation for the robust optimization design of drum brake.