2022
DOI: 10.58997/smc.v38i1.104
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Vietnam Twiplomacy:

Uyen Diep

Abstract: By carrying out content analyses of three Vietnam Ministry of Foreign Affairs’ Twitter accounts, this study examines their messaging to the world in 2020 through Twitter (N=1,276).  In doing so, the impact and reach of specific, targeted audiences are further analysed to better understand engagement with the most-mentioned and most-followed users (N=353). The results suggest significant correlations between content category as well as the diplomatic language of the tweets versus other countries and users that … Show more

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