Industrial world today is experiencing its fourth industrial revolution. Predecessor of the automation industry, Industry-4.0 adds a layer of autonomy, intelligence and advanced connectivity to complex industrial systems. This layer creates an interactive and dynamic bridge between virtual systems and physical systems with their upward constraints and requirements in a constantly changing physical environment. Digital twins fall into the category of advanced concepts and technologies that enhance this connectivity. Several projects have been launched in Morocco by the government, industrialists and research communities, initiating the digital transformation of Moroccan industrial manufactories and companies. This paper comes within this framework, firstly to highlight the great potential that digital twins can offer for Moroccan industrial context enhancement, secondly to identify the challenges that can hinder the integration and development of digital twins in Moroccan industrial environment.