Virtual Influencers’ Lifecycle: An Exploratory Study Utilizing a 4-Stage Framework of Planning, Production, Debut, and Retirement

Yum, Joosun; Sung, Youjin; Jin, Yurhee; Wohn, Kwang-Yun

doi:10.1007/978-3-031-61315-9_7

Lecture Notes in Computer Science

2024

DOI: 10.1007/978-3-031-61315-9_7

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Virtual Influencers’ Lifecycle: An Exploratory Study Utilizing a 4-Stage Framework of Planning, Production, Debut, and Retirement

Joosun Yum,

Youjin Sung,

Yurhee Jin

et al.

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Virtual Influencers’ Lifecycle: An Exploratory Study Utilizing a 4-Stage Framework of Planning, Production, Debut, and Retirement

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