Virtual Outreach: Using Social Media to Reach Spanish-speaking Agricultural Workers during the COVID-19 Pandemic

Ramos, Athena K.; Duysen, Ellen G.; Carvajal-Suarez, Marcela; Trinidad, Natalia

doi:10.1080/1059924x.2020.1814919

Cited by 24 publications

(17 citation statements)

References 5 publications

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“…Accordingly, in times of crisis or emergency, mass media are powerful tools for public relations and communications by delivering quick and accurate messages to the public (Liu and Horsley, 2007). During a pandemic, social distancing or lockdown requires people to work or study from home; mass media, especially social media platforms, have also made a great contribution to reaching targeted populations for online meetings, training and education in all sectors (Khoza, 2020; Khoza and Mpungose, 2020; Hong and Kim, 2020; Ramos et al , 2020; Senapati et al , 2020; Abbas et al , 2021). Therefore, during the COVID-19 pandemic, mass media have become more important tools in enhancing community interaction and communication engagement and promoting public health communication and education (Hong and Kim, 2020).…”

Section: Introductionmentioning

confidence: 99%

Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

Thanh

Tùng

2021

IJSSP

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PurposeDuring the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures.Design/methodology/approachData from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis.FindingsThis analysis finds that exposure to risk communication in mass media encourages public compliance directly and indirectly through the mediating roles of public understanding and risk perception. Further investigations also find that exposure to risk communication in both online media and traditional media facilitates public compliance. In addition, exposure to risk communication in online media only raises public risk perception, whereas exposure to risk communication in traditional media only raises public understanding.Research limitations/implicationsThis research implies that traditional and online media should be combined to increase the efficiency and effectiveness of government risk communication work.Originality/valueThis research is among the first attempts that examine the role of mass media (both traditional and online) in enhancing public compliance with preventive measures directly and indirectly through the mediating roles of public risk perception and understanding.

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Section: Introductionmentioning

confidence: 99%

Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

Thanh

Tùng

2021

IJSSP

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“…Numerous reports indicate Latinos being affected disproportionally by COVID-19, leading to adaptation of existing prevention programs and social media initiatives to respond to Latino's needs. 14–20 To our knowledge, this is the first report on a program directed to address language barriers exacerbated by the COVID-19 pandemic. Culture-based communication was essential when engaging patients' families in care discussions, which are burdened with emotional distress due to social distancing and complex medical conditions.…”

Section: Discussionmentioning

confidence: 93%

Juntos: A Model for Language Congruent Care to Better Serve Spanish-Speaking Patients with COVID-19

et al. 2021

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Coronavirus disease 2019 (COVID-19) exacerbated pre-existing health disparities and disproportionately affected the Latino community. Clinicians identified communication barriers as a major challenge in care for COVID-19 Latino patients with limited English proficiency (LEP). To address these challenges, Juntos (Together) consult service was established to promote language-congruent care with cultural sensitivity, identify barriers to safe discharge, and facilitate referral to appropriate resources. Spanish speaking volunteer health care providers worked synergistically with medical teams caring for LEP Latino patients. Volunteers were trained on consultant responsibilities and discharge planning resources. The program was evaluated by a satisfaction survey distributed to providers who requested a Juntos consult and Juntos volunteers. Between May 5 and July 30, 2020, 19 individuals volunteered time to the Juntos consult service, 12 (63%) Latinos, 14 (74%) physicians, and 5 (26%) staff. The service supported 127 patients, 76 (60%) males, mean age 42 (±16), 83 (65%) uninsured, and 91 (72%) without primary care. The most common referral sources were medical units (52, 41%) and intensive care units (47, 37%). The most common services offered were family engagement (55, 43%), goals of care (35, 28%), and mental status assessment (26, 20%). The majority of providers who consulted Juntos were very satisfied (48/59, 81%) with the care delivered. The Juntos service offered critical support tailored to the patients' and primary teams' needs. The experience reinforced the need for cultural-based communication to provide optimal care to LEP patients. The Juntos consult service could be a model for providing language-congruent care even beyond COVID-19, but to do so will require institutional investment and rigorous outcomes evaluation.

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“…Whilst social media is often discussed as a contributor to misinformation (Islam et al, 2020), in this study, it was associated with greater COVID-19 knowledge and perceived seriousness of COVID-19. Similarly, US research suggests that social media may be a useful COVID-19 communication channel for Spanish-speaking Americans (Ramos et al, 2020). Public and commercial TV were also widely used in our sample but could be made more inclusive by consistently incorporating subtitles.…”

Section: Discussionmentioning

confidence: 99%

Main COVID-19 information sources in a culturally and linguistically diverse community in Sydney, Australia: A cross-sectional survey

Ayre

Muscat²,

Mac

et al. 2021

Preprint

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Background Little is known about COVID-19 information-seeking experiences for culturally and linguistically diverse groups in Australia. Methods Participants were recruited using a cross-sectional survey from March 21 to July 9, 2021, translated into 11 languages, and with supporting bilingual staff. Linear regression models identified factors associated with difficulty finding easy-to-understand COVID-19 information. Results Across 708 participants (88% born overseas, 31% poor English proficiency), difficulty finding easy-to-understand COVID-19 information was rated 4.13 for English materials (95%CI: 3.85 to 4.41) and 4.36 for translated materials (95%CI: 4.07 to 4.66) (1 easy to 10 hard). Participants who were older (p<0.001), had inadequate health literacy (Mean Difference (MD)=-1.43, 95%CI -2.03 to -0.82, p<0.001), or poor English proficiency (MD=-1.9, 95%CI-2.51 to -1.29, p<0.001) found it harder to find easy-to-understand English-language COVID-19 information. Those who had greater difficulty finding easy-to-understand translated COVID-19 information were younger (p=0.004), had poor English proficiency (MD=-1.61, 95%CI -2.29 to -0.9, p<0.001), university education (MD=0.77, 95%CI 0.00 to 1.53, p=0.05), and had spent longer living in Australia (p=0.001). They were more likely to rely on friends and family for COVID-19 information (p=0.02). There was significant variation in information-seeking experiences across language groups (p's<0.001). Conclusions Easy-to-understand and accessible COVID-19 information is needed to meet the needs of people in culturally and linguistically diverse communities. This approach should involve working alongside these communities to tailor messages and leverage existing communication channels.

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Virtual Outreach: Using Social Media to Reach Spanish-speaking Agricultural Workers during the COVID-19 Pandemic

Cited by 24 publications

References 5 publications

Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

Juntos: A Model for Language Congruent Care to Better Serve Spanish-Speaking Patients with COVID-19

Main COVID-19 information sources in a culturally and linguistically diverse community in Sydney, Australia: A cross-sectional survey

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