“…The picture is much less clear, however, when one considers a formulated paint, with HEURs and latex (and, potentially, pigments, surfactants, dispersants, and other additives) mixed in water. The original view was that in a paint formulation, HEUR molecules form a transient network of flower micelles, the same way as in solution. ,,, Some of the micelles or individual HEURs can adsorb onto the latex surface, thus connecting the latex particles to the network; the adsorption of HEURs onto latexes has been studied extensively by numerous researchers. − Overall, the rheology of the model paint is determined by a complex interplay among the HEUR adsorption onto the latex particles, formation of the micellar network, bridging of the particles by the polymers, and potentially clustering of the particles and the formation of large aggregates.…”