Vision and Strategy

Abstract

In these turbulent and competitive environments, whether we are running an individual firm, a small and medium-size enterprise (SME) or multinational companies, it would be an indispensible act to set a vision and strategy. Though a vision can be set to foresight where a firm or an organization to be after a certain period of time, to realize its vision, designing a strategy as a course of action will be an imperative task. In this regard, this chapter will able to elucidate and synthesize the theoretical foundation of vision and strategy with real and practical cases so that readers mostly those who are new to the field of study able to make a good insight in this mesmerizing topic.