Visitors’ Perception towards Heritage Museum Management: An Empirical Study on Varendra Research Museum

Abstract

The primary goal of this study is to assess the effectiveness of museum management based on visitors' knowledge. This paper presents a conceptual framework for visitors’ knowledge of museum in the eyes of management. It then examines a heritage museum in Bangladesh. In this quantitative research, we have collected data from 235 students who have visited Varendra Research Museum (VRM) at least once using random convenient sampling technique and the questionnaire is designed in structured way using 5-point Likert scale. It is concluded that management support, management communication, guide efficiency and display of objects play most important role to increase knowledge of the visitors. But the presence of a security system does not exert a noteworthy impact on knowledge when integrated into the model. The current study will aid key stakeholders in developing a clear understanding and practical application of the concept.