Visual Biases in Decision Making

Orquin, Jacob L.; Perkovic, Sonja; Grunert, Klaus G.

doi:10.1093/aepp/ppy020

Cited by 49 publications

(27 citation statements)

References 71 publications

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“…Our finding that negative framing has a positive effect on the number of user clicks confirms our expectations and has a strong theoretical grounding (see, e.g., [13,53]). Similarly, the fact that visual accent attracts users' attention and causes an increase in the number of clicks is compliant with research on visual biases [63], as well as with standard interaction design best practices. In contrast, our finding that the adoption of the Argumentum Ad Populum and Group-Ad Populum fallacies seems unable to influence user choices is quite surprising, even if it confirms the results of some previous works (see, e.g., [14,15]).…”

Section: Discussionmentioning

confidence: 63%

When Personalization Is Not an Option: An In-The-Wild Study on Persuasive News Recommendation

et al. 2019

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Aiming at granting wide access to their contents, online information providers often choose not to have registered users, and therefore must give up personalization. In this paper, we focus on the case of non-personalized news recommender systems, and explore persuasive techniques that can, nonetheless, be used to enhance recommendation presentation, with the aim of capturing the user’s interest on suggested items leveraging the way news is perceived. We present the results of two evaluations “in the wild”, carried out in the context of a real online magazine and based on data from 16,134 and 20,933 user sessions, respectively, where we empirically assessed the effectiveness of persuasion strategies which exploit logical fallacies and other techniques. Logical fallacies are inferential schemes known since antiquity that, even if formally invalid, appear as plausible and are therefore psychologically persuasive. In particular, our evaluations allowed us to compare three persuasive scenarios based on the Argumentum Ad Populum fallacy, on a modified version of the Argumentum ad Populum fallacy (Group-Ad Populum), and on no fallacy (neutral condition), respectively. Moreover, we studied the effects of the Accent Fallacy (in its visual variant), and of positive vs. negative Framing.

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Section: Discussionmentioning

confidence: 63%

When Personalization Is Not an Option: An In-The-Wild Study on Persuasive News Recommendation

et al. 2019

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“…Maintained attention towards food was measured as fixation duration in seconds (s), visit duration in seconds (s), fixation counts and visit counts. These measurements can be seen as indicator for related information processing [ 17 ]. Furthermore, time to first fixation (in s) was measured as an indicator for initial orientation which shows automatic or unconscious responses regarding food [ 16 ].…”

Section: Methodsmentioning

confidence: 99%

“…Thereby a realistic combination of bottom up and top down control of VA [ 14 , 15 ], linked to different stages of cognitive effort during food choice behavior [ 16 ] takes place. By measuring eye movements, it is possible to obtain insight into participants’ attention and infer linked cognitive processes [ 14 , 17 ]. Third, exclusive researching of unplanned purchase behavior compared to all purchases, limits the number of relevant purchase decisions to a manageable amount for data preparation and analysis.…”

Section: Introductionmentioning

confidence: 99%

Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology

Hummel¹,

Maier²,

Baumgarten³

et al. 2021

PLoS ONE

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This pilot study aims to investigate the relationships between consumers’ weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often.

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“…Therefore, they might have been less critical against the specific production design and saw no reason to read the text very intensively. In answering the questionnaire, these participants might have primarily remembered the information they had seen last ('recency effect') and made their assessment against that backdrop [26]. The gaze behaviour of participants who were less interested in the pictures and more interested in the text might have been more goal-driven.…”

Section: Relationship Between Gaze Behaviour and Evaluation Of Aquapomentioning

confidence: 99%

Neuroeconomics Meets Aquaponics: An Eye-tracking Pilot Study on Perception of Information about Aquaponics

Schröter

Mergenthaler

2019

Sustainability

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Aquaponics is an innovative food production method that combines the production of aquatic organisms with plant production. This can have environmental advantages such as reducing land conversion and resource input and waste output through nutrient cycling. To support the dissemination of aquaponics, key stakeholders need to be appropriately informed about this production method, an aspect that has received little attention so far. In this pilot study, visual perception of information about aquaponics was explored using eye tracking combined with a questionnaire. The results show that people distinguish between aquaponics variants when evaluating aquaponics. A production system with a more natural appearance is preferred. Allocation of visual attention is linked to the specific information content and to the assessment of the naturalness of aquaponics production. The results of the present study could form a basis for further research, not only to make information about food production systems more appropriate but also to develop food production systems in a way that people become more aware of the sustainability aspects of production methods and its products.

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Visual Biases in Decision Making

Cited by 49 publications

References 71 publications

When Personalization Is Not an Option: An In-The-Wild Study on Persuasive News Recommendation

When Personalization Is Not an Option: An In-The-Wild Study on Persuasive News Recommendation

Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology

Neuroeconomics Meets Aquaponics: An Eye-tracking Pilot Study on Perception of Information about Aquaponics

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