Visual Representation of the Process of Scientific Production in the Field of Value Co-creation in Fintech Startups
Mehrdad Behzadnia,
Shahnaz Nayebzadeh,
Seyyed Hassan Hataminasab
et al.
Abstract:Objective: Fintech startups have revolutionized consumer behavior by introducing innovative business models. The concept of value co-creation has emerged as a collaborative effort involving companies, suppliers, employees, and customers. This article aims to examine the scientific production trend in the field of value co-creation within fintech startups from 1997 to 2023. Methodology: The research was carried out using the interpretive paradigm and a systematic review approach, employing specific search term… Show more
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