Voices Unheard: The Psychology of Consumption in Poverty and Development

Chakravarti, Dipankar

doi:10.1207/s15327663jcp1604_8

Cited by 147 publications

(120 citation statements)

References 35 publications

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“…The daily experience of the poor navigating their frugal world generates a fluency in the poverty environment, but a near illiteracy in the environment of the larger society (Chakravarti 2006). Anthropologist Oscar Lewis (1998) is among the most influential writers on the structural theory of poverty.…”

Section: The Culture Of Povertymentioning

confidence: 99%

“…Of course we need relevant theories to develop a scientific and systematic understanding. But it is far from certain that the theories developed to explain the socioeconomics of consumers with means and education, is relevant to the mental sets and environs constituting the worlds of the poor (Chakravarti 2006).…”

Section: The "Consumer" Psychology Of Povertymentioning

confidence: 99%

“…Sociopsychological constructions are more accepting of the ecological effects of one's upbringing in shaping individual cognitive abilities, motivations and decision making skills. In a penetrating analysis Chakravarti (2006) argues:…”

Section: The "Consumer" Psychology Of Povertymentioning

confidence: 99%

“…The use of standard appeals to rationality (either benefit based or fear based) regarding health, nutrition, sanitation, addictions, etc., are likely to bounce off pernicious mental barriers. Poverty demeans the human spirit, undermines achievement orientation, and engenders a kind of fatalism and "learned helplessness" (Chakravarti 2006).…”

Section: The "Consumer" Psychology Of Povertymentioning

confidence: 99%

“…In many poor and rural communities individuality is suppressed. Social influence is transmitted through authority and position as opposed to persuasion (Chakravarti 2006). Group dynamics, role models, opinion leaders and gatekeepers of information play key roles in shaping preferences and adopting new behaviors.…”

Section: Market Segmentationmentioning

confidence: 99%

See 4 more Smart Citations

Marketing’s Lost Frontier: The Poor

Achrol¹,

Kotler²

2016

MGDR

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The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new way of thinking about poverty alleviation. One is the BOP model of Prahalad. The second is the social marketing model. The third is a radical new model of distributed marketing networks structured around micromanufacturing, microenergy and microfinance technologies.

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Section: The Culture Of Povertymentioning

confidence: 99%

Section: The "Consumer" Psychology Of Povertymentioning

confidence: 99%

Section: The "Consumer" Psychology Of Povertymentioning

confidence: 99%

Section: The "Consumer" Psychology Of Povertymentioning

confidence: 99%

Section: Market Segmentationmentioning

confidence: 99%

See 3 more Smart Citations

Marketing’s Lost Frontier: The Poor

Achrol¹,

Kotler²

2016

MGDR

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References

2023

The Ethics of Global Business

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Consumer wealth

Tully

Sharma

2021

Consumer Psychology Review

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This article focuses on understanding the meaning of consumer wealth. Research on consumer wealth uses a variety of terminology, including but not limited to economic recessions, financial constraints, financial deprivation, financial satisfaction, financial scarcity, financial well-being, income, poverty, slack, socio-economic status (SES), subjective SES, and subjective wealth. We first review and integrate multiple streams of research to provide a discussion on the conceptualization and measurement of objective wealth (i.e., consumers' actual financial resource levels) and subjective wealth (i.e., subjective assessments of consumers' financial resource levels). We then propose an organizing framework that explains the process by which consumers construct subjective wealth perceptions, identifying different routes that can be employed, as well as common cognitive and affective responses that operate across routes to shape final assessments. This framework provides greater understanding of why subjective wealth often diverges from objective wealth, why and how certain individual differences and contextual factors influence subjective wealth perceptions, and how differences across measures of consumer wealth may confer important differences that can influence downstream responses. Our framework identifies current gaps in the literature, offering new directions for future research, along with testable hypotheses related to the antecedents and consequences of subjective wealth.

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Voices Unheard: The Psychology of Consumption in Poverty and Development

Cited by 147 publications

References 35 publications

Marketing’s Lost Frontier: The Poor

Marketing’s Lost Frontier: The Poor

References

Consumer wealth

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