“…The rate of adoption of voluntary standards varies across economic sectors (Delgado‐Márquez & Pedauga, ; Guenther, Hoppe, & Poser, ; E. Shvarts, Bunina, & Kniznikov, ). Significant differences have been observed among industries representing so‐called “soft commodities” (timber, pulp and paper, marine bioresources, aquaculture, beef, palm oil, etc.)…”