“…The return of democratic rule in 1999 after many years of military intervention has meant that electoral processes and outcomes have been essential subjects of scholarly inquiry. Research on Nigerian elections have often focused on the electoral process (Omotola, 2007;Omodia, 2009;Adeoti, Olaniyan, 2014), electoral malpractices such as vote buying, violence and rigging (Bratton, 2008;Collier, Vicente, 2014;Onopajo et al, 2015;Nwankwo, 2018), the history of electoral politics in Nigeria (Agbaje Adejumobi, 2006), electoral violence (Collier, Vicente, 2014;Angerbrandt, 2018), electoral participation and voter turnout (Omotola, Aiyedogbon, 2012;Nwankwo, Okafor, Asuoha, 2017;, and voter apathy (Agu et al, 2013;Falade, 2014;Taiwo, Ahmed, 2015). The analysis of factors influencing voter choices has, however, received relatively little attention.…”