Web 2.0 Promotion Techniques in Hospitality Industry

Ružić, Drago; Andrlić, Berislav; Ružić, Ivan

doi:10.5848/apbj.2011.00141

Cited by 8 publications

(2 citation statements)

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“…According to the literature, the study addresses the evolving dynamics of tourism influenced by the emergence of Web 2.0 and the subsequent surge in social media usage [1] . A notable research gap in understanding the comprehensive impact of social media on tourist behavior is identified, prompting the application of the theory of planned behavior (TPB).…”

Section: R E V I E W O F L I T E R a T U R Ementioning

confidence: 99%

Role of social media in promoting Sustainable Tourism in Uzbekistan

Ms. Nigina Kurbonova,

Dr. Shalki

2023

GED

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Social media platforms have emerged as potent instruments for destination promotion in the modern world ofglobal connection, causing a revolutionary change in the tourist sector. This study looks specifically at social media’s contributionto the development of sustainable tourism in Uzbekistan. Uzbekistan offers a singular case study for analyzingthe influence of social media on sustainable tourism practices since it is a nation with a rich cultural legacy and a varietyof landscapes that sit at the intersection of tradition and modernity.The study “Social Media’s Role in Sustainable Tourism in Uzbekistan” looks at how social media platforms affect travelerbehavior, support environmentally friendly activities, and create perceptions of destinations. It seeks to promote stakeholderengagement for a more sustainable tourism industry in Uzbekistan, offers useful information for policymakers, andinforms destination marketing plans.

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Section: R E V I E W O F L I T E R a T U R Ementioning

confidence: 99%

Role of social media in promoting Sustainable Tourism in Uzbekistan

Ms. Nigina Kurbonova,

Dr. Shalki

2023

GED

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“…Estudios demuestran que las redes sociales inciden en los comportamientos de compra de esta década (Williams, Crittenden, Keo, & McCarty, 2012;Xiang & Gretzel, 2010) las empresas de hoy buscan aumentar sus clientes y mejorar su presencia en ellas (Ruzic, Andrilic, & Ruzic, 2011). Las redes sociales y las tecnologías de la información y la comunicación (TICs) han revolucionado el sector hotelero modificando las actividades comerciales y la forma de promocionar sus servicios (Cohen & Olsen, 2013).…”

Section: Redes Socialesunclassified

Impacto de las redes sociales en los ingresos de los hoteles en Colombia, Ecuador y Perú

Majó

Moya

Vall-llosera

2017

Rev. fac. cien. econ.

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ResumenEl objetivo de la presente investigación es analizar la influencia de las valoraciones de los hoteles en las redes sociales y cómo estas afectan los ingresos de los hoteles. A partir de los datos mensuales (entre agosto de 2014 y julio de 2015) de 48 hoteles de Colombia, Ecuador y Perú se analizaron principalmente las variables: GRI (Global Review Index), Oferta, Demanda, Venta, RevPAR (Revenue Per Avalable Room) y Ubicación; mediante análisis de conglomerados y un modelo lineal. Se encontró que un mejor GRI favorece a una mejor ratio entre las ventas y la oferta. En concreto, observamos que cuando el GRI se incrementa en una unidad, el RevPAR crece en 0,49%, manteniendo el resto de variables constantes. Es la primera investigación realizada en Sudamérica para analizar la incidencia de las redes sociales en los ingresos de los hoteles. Palabras clave: Redes sociales; Reputación Online; Satisfacción del huésped; Turismo; RevPAR. IMPACT OF SOCIAL NETWORKS ON HOTELS´ INCOMES IN COLOMBIA, ECUADOR AND PERU AbstractThe objective of this research is to analyze the influence of hotel ratings on social networks and how they affect hotel revenues. From 48 hotels´ monthly data (between August 2014 and July 2015) of Colombia, Ecuador and Peru, the following variables were analyzed: GRI (Global Review

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Web 2.0 Technologies and Indian IT Service Companies: An Impact Analysis

Mitra¹,

Roy

2016

Managing the Asian Century

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Web 2.0 Promotion Techniques in Hospitality Industry

Cited by 8 publications

References 0 publications

Role of social media in promoting Sustainable Tourism in Uzbekistan

Role of social media in promoting Sustainable Tourism in Uzbekistan

Impacto de las redes sociales en los ingresos de los hoteles en Colombia, Ecuador y Perú

Web 2.0 Technologies and Indian IT Service Companies: An Impact Analysis

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