Abstract:The blockchain ecosystem has undergone three distinct periods of exponential growth — the ICO boom of 2017, the Defi summer of 2020, and most recently the NFT wave of 2021.However, it was not yet seen a “web3-native” approach towards NFTs from any major brand. By that, we mean that no brand has upended its Web 2.0 architecture and replaced it entirely with a web3 stack. Instead, brands have taken a more measured approach, exploring NFT drops, integrations, and community growth developed separately from their c… Show more
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