web 3.0 en el sector hotelero murciano

Padilla-Piernas, Juana María; Parra-Meroño, María Concepción; Beltrán-Bueno, Miguel Ángel

doi:10.37467/revtechno.v11.4395

Cited by 2 publications

(2 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Los hoteles han ido implementando estos nuevos elementos y han transformado su contenido estático y unidireccional, propio de la web 1.0, en contenidos interactivos y dinámicos, propios de la web 2.0, (Bonsón y Flores, 2011; Shang et al, 2011;Hsu, 2012). En este momento, el usuario adquiere un mayor protagonismo, porque, por un lado, actúa como generador de contenidos y, por otro, su opinión puede influir en otros viajeros (Chiappa et al, 2018;Sánchez-Jiménez et al, 2018;Parra et al, 2018;Padilla, Parra y Beltrán, 2020).…”

Section: Webs Hotelerasunclassified

Análisis Del Grado De Madurez De Sitios Webs: Aplicación a Las Cadenas Hoteleras

Padilla Piernas,

Parra Meroño,

Beltrán Bueno

et al. 2023

Cuad. Tur.

View full text Add to dashboard Cite

In recent years E-commerce has seen its activity increase exponentially. In this sense, hotel companies need users to have a satisfactory online experience, therefore they must design websites so that they remain browsing as long as possible. The objective of this study is to analyse the degree of development of hotel websites and what aspects should be improved or implemented to make them more competitive. For this, a series of characteristics or parameters of hotel websites have been analyzed using the eMICA model (Extended Model of Internet Commerce Adoption) adapted to the hotel sector. 50 parameters of these websites are studied through an exploratory analysis. In turn, the model is divided into three stages: promotion, provision, and process. The results obtained show that hotel websites have passed the stage of the static web or web 1.0, that more than half have surpassed Web 2.0 and that none reaches Web 3.0, being the 4- and 5-stars hotels the ones that have the best optimized websites. El comercio electrónico ha visto aumentar su actividad de forma exponencial en los últimos años. En este sentido, las empresas hoteleras necesitan que los usuarios tengan una experiencia online satisfactoria, por lo que deben diseñar los sitios web para que estos permanezcan navegando el mayor tiempo posible. Este trabajo tiene como objetivo analizar el grado de desarrollo de las webs hoteleras y qué aspectos se deben mejorar o implementar para que sean más competitivas. Para ello se han analizado una serie de características o parámetros de las webs hoteleras utilizando el modelo eMICA (Extended Modelo of Internet Commerce Adoption) adaptado al sector hotelero. En el mismo se estudian 50 parámetros de dichas webs mediante un análisis exploratorio. A su vez el modelo se divide en tres etapas: Promoción, Provisión y Proceso. Los resultados obtenidos demuestran que los sitios webs hoteleros han superado la etapa de la web estática o web 1.0, que más de la mitad ha superado la web 2.0 y que ninguno alcanza la web 3.0, siendo las categorías de 4 y 5 estrellas la que mejor optimizadas tiene sus webs.

show abstract

Section: Webs Hotelerasunclassified

Análisis Del Grado De Madurez De Sitios Webs: Aplicación a Las Cadenas Hoteleras

Padilla Piernas,

Parra Meroño,

Beltrán Bueno

et al. 2023

Cuad. Tur.

View full text Add to dashboard Cite

show abstract

“…they are not oriented to their objective segments [71]. From another perspective, Padilla, Parra and Beltran [72] carry out a study of the evolution regarding the implementation of web 2.0, in a region, reaching the conclusion that large companies have passed this stage by using the web 3.0, although they have not yet reached their optimal use, while lower category hotel companies have managed to position themselves with web 2.0.…”

mentioning

confidence: 99%

ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador

2023

View full text Add to dashboard Cite

The accelerated development of information and communication technologies (ICTs) has had an impact on the way tourism is carried out today. The concept of smart cities and smart destinations is gaining momentum, which also requires smart consumers, i.e., informed, communicated, and connected. In this sense, the application of the value chain concept to tourism implies reconsidering the weight of digital technologies in its structure and, therefore, in the decision-making process of current and potential tourists. The study aims to demonstrate the need and convenience of incorporating technology as an innovative factor in the management process of the tourism value chain and its contribution to the positioning of the destination, taking the city of Cuenca (Ecuador) as a case study. The contributions are, firstly, the ICT adoption as an innovation factor in the value chain. In addition, through a survey of foreign tourists, it was verified that ICTs are a trend as a personalized communication channel, which contributes to valuing the integral tourism offer of the territory.

show abstract

web 3.0 en el sector hotelero murciano

Cited by 2 publications

References 31 publications

Análisis Del Grado De Madurez De Sitios Webs: Aplicación a Las Cadenas Hoteleras

Análisis Del Grado De Madurez De Sitios Webs: Aplicación a Las Cadenas Hoteleras

ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador

Contact Info

Product

Resources

About