Web based Approach to Overcome the Market Information Gap between Poultry Farmers and Potential Buyers in Tanzania

Mambile, Cesilia; Machuve, Dina

doi:10.29333/jisem/5740

Cited by 3 publications

(2 citation statements)

References 14 publications

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“…Accordingly, SSCFs need information on chicken breeding and chicken protection from predators to improve chicken farming, [18][19][20]. Besides, they need market-related information such as market prices for both chicken and their products, demand for chicken and its products in the market, and chicken market outlets [16,19,21,22]. Social media-based interventions have been reported in various parts of the world [23,24].…”

Section: Recent Development Of Information Andmentioning

confidence: 99%

Small-Scale Chicken Farmers’ Use of Social Media to Access Market Information in Arusha City, Tanzania

Almasi,

Mwaseba,

Athman

et al. 2023

AJAEES

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The aim of this study was to examine the small-scale chicken farmer’s use of social media platforms to access market information in Arusha city, Tanzania. Data were collected between June and August 2022 from 260 small-scale chicken farmers (SSCFs). Among these, 130 were Kuku Uchumi and 130 were non-Kuku Uchumi beneficiaries selected using stratified and simple random technique. Both quantitative and qualitative data were collected using questionnaire and key informant interview guide, respectively. Descriptive statistics, chi-square test, and binary logistic regression model were used to analyse quantitative data. On the other hand, qualitative data were transcribed from audio and translated from Kiswahili to English, and extracts were developed. The study found that chicken price, egg tray price, the number of chicken, and egg trays needed in the market and chicken market status were the main chicken market information accessed by SSCFs through social media. WhatsApp was reported as the primary social media used by SSCFs to access market information. The findings also, indicate statistically significant differences between Kuku Uchumi and non-Kuku Uchumi beneficiaries in using social media to access market information. The study concludes that using social media to access market information assists SSCFs in finding markets for their chicken and eggs, and recommends to other SSCFs to use social media. Furthermore, Kuku Uchumi's modes of training and mobilization may be advocated by extension agents in other areas

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Section: Recent Development Of Information Andmentioning

confidence: 99%

Small-Scale Chicken Farmers’ Use of Social Media to Access Market Information in Arusha City, Tanzania

Almasi,

Mwaseba,

Athman

et al. 2023

AJAEES

View full text Add to dashboard Cite

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“…Research in [9] indicated web application use in linking poultry farmers and potential buyers. The study focused on simplifying the issue of market problems to poultry farmers.…”

Section: Related Workmentioning

confidence: 99%

Development of Mobile Application for Enhancing Agro-Vet Services Accessibility to Poultry Farmers, of Tanzania

Mshana

Machuve

2021

IJASRE

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Design a Services Architecture for Mobile-Based Agro-Goods Transport and Commerce System

Nchimbi

Kisangiri

Dida

et al. 2022

Mobile Information Systems

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Despite massive mobile phones adoption globally, Agriculture Supply Chain (ASC) in Tanzania is challenged by the low adoption of m-commerce integrated to m-payment and m-transport services as key information enablers for efficiently linking farmers to buyers. With such an inefficient and ineffective information gap, middlemen have become information custodians by decreasing farmers’ bargaining power in the market. In addressing the challenge, this study uses stakeholders to validate core services needed and proposes service architecture for Agro-Goods Transport and Commerce (AgroTC) system using installable and build-in mobile phone applications (internet web, mobile apps, and USSD). The proposed method appreciates a user-centric approach for system development. A scenario of the potato supply chain in Tanzania was considered where 2309 respondents were interviewed from farmers, buyers, and transport service providers from a predetermined sample size (n = 384) having a 95% confidence level. Data were collected using mobile phones configured with Open Data Kit (ODK) technology and analyzed using the R Studio tool with Pandas libraries. The results indicated that buyers were not interested in disease and land management information. Collectively, farmers (74%) and buyers (60%) highly demand m-commerce services as a virtual platform for linking them. Only farmers showed concern about disease management information. Furthermore, 35% of the farmers and 57% of the buyers need m-transport, whereas 35% of the farmers and 69% of the buyers need m-payment service. It was revealed that the remaining percentages lack knowledge on mobile phone features to perform online businesses. All transport service providers pointed to the challenge of existing middlemen in reaching customers and required technological change in managing transport systems. The proposed mobile-based AgroTC architecture provides a foundation business approach in Tanzania and many developing countries. System developers and innovators can use the proposed architecture design to design prototypes using the preferred language to meet ASC stakeholders’ needs and expectations.

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Web based Approach to Overcome the Market Information Gap between Poultry Farmers and Potential Buyers in Tanzania

Cited by 3 publications

References 14 publications

Small-Scale Chicken Farmers’ Use of Social Media to Access Market Information in Arusha City, Tanzania

Small-Scale Chicken Farmers’ Use of Social Media to Access Market Information in Arusha City, Tanzania

Development of Mobile Application for Enhancing Agro-Vet Services Accessibility to Poultry Farmers, of Tanzania

Design a Services Architecture for Mobile-Based Agro-Goods Transport and Commerce System

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