Web-based promotional media in enhancing customer engagement in the digital age
Antoni Steven,
Novi Hendri Adi
Abstract:Coffee Shop faces challenges in marketing its products and needs a corporate website that can showcase its profile, products, and online ordering services to increase customer affordability and convenience. The business still relies on social media, WhatsApp, and phone calls to conduct transactions, which often confuses potential buyers and reduces their interest in purchasing the products. To overcome this problem, research was conducted to design and implement an effective website as a promotional and inform… Show more
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