Webrooming Application On Marketing 4.0 Axis

Öz, Murat; Kazak, Mustafa

doi:10.35342/econder.780952

Econder International Academic Journal

2020

DOI: 10.35342/econder.780952

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Webrooming Application On Marketing 4.0 Axis

Murat Öz

Mustafa Kazak

Abstract: Bu makale, en az iki hakem tarafından incelenmiş ve intihal içermediği teyit edilmiştir. / This article has been reviewed by at least two referees and scanned via a plagiarism software.

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Cited by 2 publications

References 18 publications

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Literature Review of Studies on Marketing

Bozkurt

2022

Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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From the past to the present, marketing has always existed in terms of both society and businesses. Marketing has shown a development process over time with the effects of the requirements of the age and technological developments. In this process, businesses have developed marketing strategies to achieve their goals. It is known that many types of marketing have emerged to gain a market or to hold on to the current market. In this context, the aim of the research is to create a literature review by applying the full count method of the studies carried out in the field of marketing until the period of 2018-2021 March, and to provide access to a wide range of information such as the subjects on which the studies are concentrated. In the field of marketing, revealing many features of the studies published in DergiPark in the field of marketing (marketing article, after 2018, in the field of business, by scanning the marketing word in the title and keyword,), predicting the studies in the near future, in all marketing fields until March 2018, 2020. It is considered to be valuable in terms of screening studies. According to the results of the research, it was understood that the majority of 49 articles on marketing published in DergiPark were related to service marketing. Again, it was found that the studies were mostly written in Turkish and more articles on marketing were published in 2019. In addition, at the end of the literature review, it was learned that the studies on marketing published in DergiPark were concentrated in the international field index and were mostly made using qualitative research method with two authors.

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Literature Review of Studies on Marketing

Bozkurt

2022

Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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Türki̇ye’de Çevri̇mi̇çi̇ Market Alişveri̇şi̇ni̇n Kabulü

ÜSTÜNKARDEŞLER,

GÜZEL

2023

Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Dünya’da, teknolojinin gelişmesi ve internet kullanımının yaygınlaşması ile bilgiye ulaşım kolaylaşmıştır. Mobil teknolojiler sayesinde internete erişim günlük yaşamın vazgeçilmezleri haline gelmiştir. Zamanının büyük bölümünü internette geçiren insanlar için yaşamın birçok alanı gibi alışverişler de çevrimiçi ortama taşınmıştır. Çevrimiçi alışverişlerde son yıllarda gelişme gösteren alanlardan birisi çevrimiçi marketlerdir. Çevrimiçi marketlere olan talep artışı işletmeleri de bu alanda olmaya teşvik etmiştir. Çalışmanın amacı, tüketicilerin çevrimiçi market alışverişi eğilimlerini belirlemektir. Bu amaçla tüketicilerin çevrimiçi marketleri kabulüne etki edebilecek faktörler Teknoloji Kabul Modeli kapsamında incelenmiştir. Araştırmada Türkiye’nin 65 ilindeki katılımcılardan anket yolu ile veriler elde edilmiştir. Araştırma modeli kapsamında geliştirilen hipotezler, anket verileri doğrultusunda incelenerek değerlendirilmiştir. Sonuç olarak; tüketicilerin çevrimiçi market alışverişlerinde algılanan fayda, algılanan kullanım kolaylığı, algılanan risk, görünürlük ve sosyal etkinin kullanıma yönelik tutuma etki ettiği; tutumun ise davranış niyetini etkileyerek gerçek kullanım davranışına etki ettiği tespit edilmiştir.

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Webrooming Application On Marketing 4.0 Axis

Abstract: Bu makale, en az iki hakem tarafından incelenmiş ve intihal içermediği teyit edilmiştir. / This article has been reviewed by at least two referees and scanned via a plagiarism software.

Cited by 2 publications

References 18 publications

Literature Review of Studies on Marketing

Literature Review of Studies on Marketing

Türki̇ye’de Çevri̇mi̇çi̇ Market Alişveri̇şi̇ni̇n Kabulü

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