Webrooming

Abstract

This chapter explores the evolving phenomenon of webrooming in the retail landscape. It delves into how technological advancements and changing consumer behaviors are reshaping the way customers engage with both online and offline retail environments. It highlights the importance of a seamless omnichannel strategy, addressing the synergy between digital browsing and physical purchasing. The chapter also emphasizes the role of personalization, customer experience, and sustainable practices in appealing to webroomers. Through a comprehensive analysis, it offers insights into how retailers can effectively harness webrooming to enhance customer engagement and drive sales, navigating the complexities of modern retail.