“WEIRD” societies still value (even needless) self-control and self-sacrifice
Christopher Y. Olivola
Abstract:Some aspects of moral disciplining theory (MDT) – the association between cooperation and self-control; the notion that people and societies value sacrifice and costly prosocial behaviors – are well supported. However, other aspects of MDT – the association between religion/religiosity and cooperation; the notion that sacrifice and costly prosocial behaviors are no longer valued in “western, educated, industrialized, rich, and democratic” (WEIRD) societies – are inconsistent with existing evidence.
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