Wellness Tourism Management Research A bibliometric analysis

Abstract

The aim of the article is to analyze the wellness tourism topic, focusing on the overview and the research directions in the period 2012-2022, published in WoS and Scopus databases. This attempt is aided by the methods of bibliometric analysis, such as co-citation analysis, bibliometric coupling, reference analysis and keywords analysis. The current research reveals information about which pair of papers, authors or journals are cited together as sources of articles from the past almost 11 years formatting the core of the topic of wellness tourism regarding destination, marketing and management in this area. As result of the research, can be concluded that articles in wellness tourism topics highly published in Social Science and Economic disciplines, mostly in English language both in WoS and Scopus databases. Based on the keyword analysis, 7 clusters related to the research of the last almost eleven years resulted. These clusters namely can be defined as: researches focusing on competitiveness, wellness tourism philosophy, quality, sustainability, digitalization, motivation, marketing and management, loyalty and customer satisfaction, and COVID-19 pandemic situation.

An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach

“…Tourism agencies from both the public and private sectors should understand the different aspects of wellness tourism and apply their knowledge to improve and develop wellness tourism destinations competitiveness by introducing distinctive products or services that meet the needs of niche tourists. This can be achieved through the application of computers, information technology, and communication techniques and methods as tools to create innovative systems for wellness tourism industry management, thereby increasing the efficiency of business operations and raising competitiveness to an international level to achieve the United Nations Sustainable Development Goals (SDGs) [17]. Goal 8 focuses on promoting inclusive and sustainable economic growth, employment, and decent work for all; Goal 9 focuses on building resilient infrastructure to promote sustainable industrialization and foster innovation; and Goal 17 focuses on revitalizing global partnerships for sustainable development.…”

“…Gulyas & Molnar [17] introduced components and indicators of wellness tourism destination competitiveness utilizing bibliometric analysis methods including co-citation analysis, bibliometric coupling, reference analysis, and keyword analysis. Sampling for the bibliometric analysis was conducted using the Clarivate Web of Science (WoS) and Scopus databases, considered the main sources of references by the academic community.…”

“…Wellness tourism analyses focused on the overview and research directions during the past 10 years. Gulyas & Molnar [17] did not employ CiteSpace software, while Wang et al [18] conducted a visual analysis of international wellness tourism during the past decade from the Web of Science wellness tourism field using CiteSpace analysis to combine literature reviews and bibliometrics of core journals, core authors, and core areas in the field. However, Wang et al [18] only selected the core dataset from the Web of Science, potentially omitting some research results.…”