2023
DOI: 10.1007/s10668-023-04210-z
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What determines consumers’ purchasing behavioral intention on social commerce platforms: introducing consumer credit to TPB

Dehua Zhang,
Yuejuan Zhang,
Sha Lou
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Cited by 4 publications
(2 citation statements)
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“…The results showed that residential intelligence can enhance consumers' willingness to pay by satisfying consumers' demands for residential features; consumer heterogeneity moderates the relationship between residential intelligence and consumers' willingness to pay. Zhang et al [24] studied the relationship between residential intelligence and willingness to pay using the theory of planned behavior (TPB), specifically aiming to study the effect of consumer credit on a willingness to buy on social e-commerce platforms. They also explored the relationship between attitudes, subjective norms, perceived behavioral control, and willingness to buy on social e-commerce platforms.…”
Section: Factors Affecting Consumer Willingness and Research Methodsmentioning
confidence: 99%
“…The results showed that residential intelligence can enhance consumers' willingness to pay by satisfying consumers' demands for residential features; consumer heterogeneity moderates the relationship between residential intelligence and consumers' willingness to pay. Zhang et al [24] studied the relationship between residential intelligence and willingness to pay using the theory of planned behavior (TPB), specifically aiming to study the effect of consumer credit on a willingness to buy on social e-commerce platforms. They also explored the relationship between attitudes, subjective norms, perceived behavioral control, and willingness to buy on social e-commerce platforms.…”
Section: Factors Affecting Consumer Willingness and Research Methodsmentioning
confidence: 99%
“…Consequently, in this study, Google Street View was employed to observe and identify foreclosed properties exhibiting negative Feng-shui features. The utilization of Google Street View as a research tool has gained prominence in recent studies, such as those conducted by H.-P. Chang (2011b) and Y.-C. Hsu (2017a). It should be noted that the observation of negative Feng-shui features in front of foreclosed properties located above the second floor was not feasible.…”
Section: Data Collectionmentioning
confidence: 99%