What Determines Generation Z Continuance Intention of Fintech? The Moderating Effect of Gender

Abstract

This study examines the effect of perceived risk and benefits on Financial Technology (FinTech) continuance intention among Generation Z in Indonesia. Additionally, the different effects of gender as one of the demographic factors were as well analyzed. The sample of 248 respondents was involved with a focus specifically on Generation Z in Indonesia, aiming an effects analysis between variables and moderating role of gender in consumer continuance intention to use FinTech. Multiple regression analysis was used to examine the hypothesis using SPSS and SPSS Process Software. The finding confirmed that perceived benefit has played a substantial role in improving the continuance intention of consumers to use FinTech. On the contrary, perceived risk gives no significant effect on FinTech continuance intention among Generation Z. This study also revealed that gender moderation was found in perceived risk instead of perceived benefit on FinTech continuance intention. This study provides a useful overview regarding FinTech to develop an effective strategy in targeting Generation Z consumers and attempts to deliver an insight on whether the constant use of FinTech is affected by consumers' perceived risk or benefit.

What Makes Gen Z in Indonesia Use P2P Lending Applications: An Extension of Technology Acceptance Model

“…Young people from Generation Z are likely to use financial technology applications because of their familiarity with and proficiency in digital platforms (Nurlaily et al 2021). In this study, Generation Z comprises those born between 1996 and 2012 (Thangavel et al 2021).…”

“…In this study, Generation Z comprises those born between 1996 and 2012 (Thangavel et al 2021). Of Indonesia's overall population of 267 million in 2019, 72.8 million are members of Generation Z Of these, 44 million are regular internet users (Nurlaily et al 2021). Generation Z is often labeled as the mobile generation because of its massive Internet usage compared to other generations .…”