“…Marketing is based on contacts between networks of small firms and specific traders that are linked to specific furniture shops (Burger and Smit, 2001, Purnomo et al, 2014, Purnomo et al, 2009). Internationally, they act as subcontractors and are involved in production networks managed by large firms and traders (Kusmantini, Guritno, and Rustamaji, 2015) due to lack of marketing skills and information (Purnomo et al, 2014, Van Geenhuizen and Indarti, 2005, Maryudi et al, 2015, Maryudi et al, 2017a, Maryudi et al, 2017b, Maryudi et al, 2017c). Subcontracting allows small firms to concentrate on production and leave the management and the risk of the market, with its changing tastes and fashions, to the lead firms and merchants (Burger and Smit, 2001).…”