What Does A Sustainability Manager Do?

Patterns in Professional Roles: Sustainability Narratives

“…The objective of sustainable development is to create the best possible solutions for the customers, the stakeholders and the society. Sustainable business development (SBD) can be viewed as a process of moving towards sustainability (Leadbitter, 2011). It can also be seen as more of a business oriented perspective of sustainable development.…”

“…The literature differentiates between a corporate social responsibility (CSR) manager and a sustainability manager. A CSR manager is involved with how companies engage in societal issues on a voluntary basis, usually in collaboration with stakeholders, with an emphasis on public relations (Leadbitter, 2011). On the other hand a sustainability manager is engaged with addressing the longer-term strategy of the organization regarding its core business and commitment to innovation in moving the business toward sustainability (Leadbitter, 2011).…”

“…about the intentions of the company on pursuing this concept in the longer term. Sustainability manager becomes the visual symbol of top management's commitment to sustainability (Leadbitter, 2011). For example Respondent 04's company had made this commitment.…”