“…Our ICBM accounts for the fact that, compared to developed economies, markets in emerging economies such as Ghana are characterized by stringent financial and resource constraints (Agbeko et al, 2016;Ofori-Dankwa and Omane-Antwi, 2015;Shantz et al, 2018). For example, in the Ghanaian context, the uncertainty of operating in such marketplaces is compounded by frequent marketplace fires (Oteng-Ababio and Sarpong, 2015;Twum-Barima, 2014), regular flooding of the marketplaces (Das and Majumdar, 2019), as well as healthcare challenges and physical dangers that marketplace operators, particularly women, will face (Beek and Thiel, 2017;Kudzawu et al, 2016;Quaidoo et al, 2018;Steel et al, 2014). The marketplace uncertainty is further compounded by historic political tensions.…”