What Drives Users to Use Online for Shopping in Malaysia? The Role of Perceived Behavioural Control

Abstract

Studies on online shopping acceptance during the Covid19 outbreak are rather limited.. In addition, the study of the adoption of information technology is very important since, if the information technology is not fully utilized, then the investment for the related facilities will incur losses. This study aims to identify the role of perceived behavioral control in explaining the intention to use online shopping during the Covid19 outbreak in Malaysia. This study is a quantitative study. All 280 data were collected using questionnaire. Findings show that perceived behavioral control has a significant relationship with the intention to use online shopping.