“What goes around comes around”: Activating sustainable consumption with curvilinear effects of karma determinants

Duong, Cong Doanh

doi:10.1016/j.jretconser.2023.103351

Cited by 20 publications

(31 citation statements)

References 80 publications

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“…Second, one of every three people who went to the cross of research sites was gently requested to take part in our study. This approach was adopted to decrease the selection bias (Duong, 2023). Third, we also informed clearly participants about the confidentiality and noncommercial purchase of our study.…”

Section: Methodsmentioning

confidence: 99%

“…Considering the unpredictable nature of respondents’ perceptions and the large population size, our study adopted a conservative approach to determine the sample size, following the suggestion of Babbie (1989). Duong (2023) assumed an equal likelihood (50/50) of positive ( p = 0.5) and negative (1− p = 0.5) perceptions among the respondents in this approach. The sample size calculation was determined based on the criterion of having more than 20 respondents in the sample, which corresponds to a λ-score of 1.96 (Duong, 2023).…”

Section: Methodsmentioning

confidence: 99%

“…Duong (2023) assumed an equal likelihood (50/50) of positive ( p = 0.5) and negative (1− p = 0.5) perceptions among the respondents in this approach. The sample size calculation was determined based on the criterion of having more than 20 respondents in the sample, which corresponds to a λ-score of 1.96 (Duong, 2023). To ensure a maximum statistical error of 5% and a minimum confidence level of 95%, Akis et al (1996) suggested using the following formula to calculate the minimum sample size: …”

Section: Methodsmentioning

confidence: 99%

“…First, the measure of green purchase behavior was adopted from the study of Lee (2008), the measure of green purchase intention was adopted from studies of Chan (2001) and Nguyen (2021), the scale of attitude toward green products was derived from studies of Sreen et al (2018) and Nguyen (2021) and the measure of ECSR initiatives is adapted from the study of Munerah et al (2021). The selected items have been validated by a body of prior studies (Nguyen, 2021; Duong, 2022), while they have been affirmed to be appropriately used in the emerging economies like Vietnam (Vu et al , 2021; Duong, 2023). The items used in the questionnaire are presented in detail in Table 2.…”

Section: Methodsmentioning

confidence: 99%

“…It also clarified the underlying mediation mechanism of green purchase intention in the relation between attitude toward environmentally friendly products and actual green purchase behavior. In other words, this research is among a limited body of studies that have investigated the relationship between attitudes, intentions and behaviors related to pro-environmental consumption (Nguyen et al , 2018; Duong, 2023; ElHaffar et al , 2020), and thus it has significantly contributed to filling the research gap in the pro-environmental literature. Second, while almost all prior studies only endeavored to investigate the direct and indirect impacts of ECSR initiatives on the environmentally friendly consumption, our study is the first considering ECSR initiatives as a positive moderator for the environmentally friendly purchase attitude–intention–behavior links.…”

Section: Conclusion Implications and Further Directionsmentioning

confidence: 99%

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Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Duong

2023

SRJ

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Purpose The purpose of this study is to use the theory of planned behavior and a moderated mediation model to bridge the gap between attitude, intention and behavior in the context of green consumption. The study will focus on how environmental corporate social responsibility initiatives play a positive moderating role in the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchasing behavior. Design/methodology/approach A representative sample of 583 consumers was gathered from five major cities in Vietnam using a mall-intercept survey method. The moderated mediation model and the formulated hypotheses were tested using the PROCESS macro. Findings The results of our study reveal that green purchase intention is not only positively and directly associated with environmentally friendly purchase behavior but also significantly mediated the green purchase attitude–behavior link. Environmental corporate social responsibility initiatives were found to positively moderate the direct effect of attitude toward green products on green purchase intention. More importantly, our study also yielded that the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchase behavior is positively moderated by environmental corporate social responsibility initiatives. As such, the indirect impact of environmentally friendly purchase attitude on green purchase behavior through green purchase intention was stronger when the level of environmental corporate social responsibility initiatives was higher. Practical implications The results of this study have practical implications and offer valuable recommendations for marketing practitioners, administrators and policymakers. These recommendations can help promote corporate social responsibility practices among firms, encourage environmentally friendly consumption among consumers and contribute to the overall sustainable development of the country. Originality/value This study has made significant contributions to the existing literature on pro-environmental behavior by addressing the gap between attitude, intention and behavior in sustainable consumption. Furthermore, to the best of the author’s knowledge, this is the first study to use a moderated mediation model to shed light on the moderating effect of environmental corporate social responsibility initiatives on the direct and mediated relationships among attitude, intention and behavior in the context of green consumption.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Conclusion Implications and Further Directionsmentioning

confidence: 99%

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Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Duong

2023

SRJ

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To be Green Is to Live Forever: The Impact of Environmental Information Types on Green Consumption Behavior

Zhang,

Ding,

Sun

et al. 2024

J of Consumer Behaviour

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Environmental problems threaten human health and safety. Promoting green consumption has become a vital measure for alleviating environmental problems. How to promote the consumption of green products has also become an important issue for businesses. This paper argues that displaying damaged environmental information to consumers can stimulate their defense mechanism and promote green consumption behaviur. According to terror management theory (TMT), humans have a fundamental desire to live forever. This innate desire motivates people to take action against the threats of death. However, previous studies have reached mixed conclusions about how the threats of death affect pro‐environmental behavior. Through three online between‐subject experiments with Chinese consumers (N = 856), this research illustrates that compared with undamaged environmental information, showing damaged environmental information significantly motivates participants' green consumption behavior, and this effect is mediated by green consumption values. Additionally, when participants were reminded of their heroes, they consumed significantly more green products under the damaged environmental information condition. However, no effect was observed in the group with no hero reminders. The results of this research extend the application of the TMT and mortality salience in green consumption and provide practical suggestions for green product strategies and green policies.

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Drivers of green consumption: Ethical ideologies and corporate social responsibility in sustainability awareness

Shahzad,

Yuan,

Shahzad

et al. 2024

Sustainable Development

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In this study, we examine the relationship between various ethical motivations and types of corporate social responsibility (CSR) activities to better understand the drivers of green consumption behavior in the context of sustainability. The motivations behind green consumption and sustainability are rooted in distinct ethical and social responsibility considerations. We identified distinct ethical ideologies, derived from the two dimensions of the Ethical Position questionnaire—idealism and relativism—as proposed by Forsyth (1980). Data for the study were gathered using convenience sampling, with 1100 questionnaires distributed across China and Pakistan, ultimately yielding 476 valid responses from China and 503 from Pakistan after data cleaning. Our research is set in the contrasting contexts of Pakistan and China, both of which are undergoing significant sustainability transformations. The relevance of CSR initiatives in these settings makes them ideal for studying the dynamics of green consumption through the lens of CSR and ethical ideologies. The findings reveal that different ethical motivations and CSR approaches toward green consumption can significantly contribute to long‐term corporate sustainability. Corporate managers, aware of the growing importance of corporate sustainability, are increasingly focusing on promoting green consumption practices to maintain competitive advantage. Our study addresses how varying ethical ideologies and CSR strategies influence green consumption behavior in the specific cultural and economic contexts of China and Pakistan.

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“What goes around comes around”: Activating sustainable consumption with curvilinear effects of karma determinants

Cited by 20 publications

References 80 publications

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

To be Green Is to Live Forever: The Impact of Environmental Information Types on Green Consumption Behavior

Drivers of green consumption: Ethical ideologies and corporate social responsibility in sustainability awareness

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