2024
DOI: 10.1177/14705958241307802
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What if we focus on developing commonalities? Implications of a relational concept for transcultural management

Tobias Grünfelder,
Julika Baumann Montecinos

Abstract: Organisations such as multinational enterprises (MNEs) coexist and constantly compete and cooperate in complex networks of value creation that cross geographical and cultural borders. To address the corresponding management implications, traditional theoretical concepts have often focused on national cultures, thus simplifying cultural complexity and the realities of cross-cultural cooperation. This is reflected in a prevailing problem-focused view of culture and solutions such as adaptation, adjustment, and t… Show more

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