What is a dark kitchen? A study of consumer's perceptions of deliver-only restaurants using food delivery apps in Brazil

Hakim, Mariana Piton; Libera, Victor Methner Dela; Zanetta, Luis D’Avoglio; Nascimento, Letícia Guimarães Perdomo; Cunha, Diogo Thimóteo da

doi:10.1016/j.foodres.2022.111768

Cited by 27 publications

(19 citation statements)

References 40 publications

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“…Previous studies on OFD services primarily examined the T A B L E 3 Correlation matrix. direct impact of perceived trust on behavioral intention without considering its relationships with other antecedents (e.g., Hakim et al, 2022;Hong et al, 2023;Yeo et al, 2021;Zhao & Bacao, 2020).…”

Section: Meta-analytic Structural Equation Modelingmentioning

confidence: 99%

Consumers' intention to use online food delivery services: A meta‐analytic structural equation modeling approach

Chiu,

Badu‐Baiden,

Cho

2024

Int J Consumer Studies

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Numerous studies have investigated the variables that are associated with individuals' behavioral intention to use online food delivery (OFD) services. However, some studies have shown inconsistent findings in relationships between different variables. This study aims to examine the influential factors leading to consumers' behavioral intention to use OFD services. The meta‐analytic structural equation modeling approach was used to examine the research model, which involved reviewing and analyzing 60 studies with 61 independent samples (N = 25,390). The results revealed that convenience had a significant influence on perceived ease of use but did not directly affect perceived usefulness. Price‐saving orientation significantly influenced consumers' perceptions of ease of use and usefulness. Additionally, significant relationships were found between perceived ease of use, perceived usefulness, and perceived trust, and these factors ultimately resulted in the usage intention of OFD services. Overall, the findings theoretically contribute to the extant literature on OFD services and can help companies develop better OFD services to ensure continuous usage by consumers.

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Section: Meta-analytic Structural Equation Modelingmentioning

confidence: 99%

Consumers' intention to use online food delivery services: A meta‐analytic structural equation modeling approach

Chiu,

Badu‐Baiden,

Cho

2024

Int J Consumer Studies

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“…In the current study, PBC mainly refers to the customers’ perceived difficulty in the process of using online takeout platforms. With the rapid development of the Internet, the functions of various takeout applications are constantly being optimized with better usability (Davis, 1989 ; Hakim et al, 2022 ), making it more and more convenient for consumers to buy online takeout. Therefore, consumers can now save time and easily buy takeout with a strong PBC, which promotes purchase intention.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

The impact of perceived risk of online takeout packaging and the moderating role of educational level

Guo

Tan

et al. 2023

Humanit Soc Sci Commun

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With the rapid development of e-commerce and the impact of COVID-19, online takeout has become the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through which food packaging pollution risk affects online takeout consumption. This study proposes an expanded model of the Theory of Planned Behavior (TPB) by incorporating the Concept of Perceived Risk (CPR) to analyze the mechanism of consumers’ packaging pollution risk perception (PPRP) on their purchasing intention toward online takeout. Online survey was performed to collect data from 336 valid respondents in China, which was analyzed using structural equation modeling. The research findings verify the effectiveness of the TPB in the context of Chinese online takeout. Notably, the PPRP of online takeout was found to have a significant negative impact on consumers’ attitudes, subjective norms, and perceived behavioral control (PBC). It was also confirmed that consumers’ attitudes, subjective norms, and PBC regarding online takeout partially mediate the negative relationship between PPRP and purchase intention. In addition, the findings corroborate the granular nuances among three groups concerning consumers’ education level. The results do not only provide suggestions to the online takeout industry but also contribute theoretical value and practical significance for the improvement of sustainable food consumption.

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“…Companies looking to grow at a significantly lesser cost may wish to consider the dark kitchen concept. Especially in major metropolitan areas, this strategy may lead to offering meals at reduced prices and faster delivery by centralizing orders with suppliers, deliveries, and a smaller workforce [59]. According to a recent study conducted in Brazil, there are a few practical implications for the sector [60].…”

Section: Implications From the Covid-19 Pandemicmentioning

confidence: 99%

The Digital Transformation of the Marketing Mix in the Food and Beverage Service Supply Chain: A Grey DEMATEL Approach

2022

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Over the last decade, digital marketing and technology have gradually penetrated the food and beverage industry, redefining its marketing mix. However, the urgency caused by the COVID-19 pandemic spurred the digital transformation of the industry, as businesses were forced to adapt to many changes and restrictions, reshape their operational models, and find ways to survive in an unstable marketplace. The purpose of this paper is to examine the transformation of the marketing mix in the food and beverage service supply chain due to the emergence of digital marketing. To this end, critical success factors for the digital transformation of the food and beverage service supply chain were identified based on the literature. These factors were assessed by experts from the Greek market using a grey decision-making trial and evaluation laboratory (DEMATEL) approach because of the complexity and interdependence of the factors interfering in the decision-making process. After a screening process, eight experts were selected to participate based on their experience and their acknowledged presence in the sector. DEMATEL is a multi-criterion decision-making method used to assist in addressing practical assessment issues. Its main advantage is that it can detect and observe the interdependence among the primary components and their relevance in the decision-making process. Additionally, it facilitates the visual display of the results, assisting in the analysis of the causal influence of factors. The combination of DEMATEL with grey system theory is useful because it makes it easier to analyze ambiguities brought on by uncertainties, lack of knowledge, or inadequate human actions. Fourteen critical success factors were identified, and they were grouped into three broad categories: technology-driven, consumer-driven, and industry-driven. Seven factors were classified as causes, and seven factors were classified as effects. In addition, with the use of the DEMATEL approach, the factors were grouped into core, driving, independent, and prominent factors.

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What is a dark kitchen? A study of consumer's perceptions of deliver-only restaurants using food delivery apps in Brazil

Cited by 27 publications

References 40 publications

Consumers' intention to use online food delivery services: A meta‐analytic structural equation modeling approach

Consumers' intention to use online food delivery services: A meta‐analytic structural equation modeling approach

The impact of perceived risk of online takeout packaging and the moderating role of educational level

The Digital Transformation of the Marketing Mix in the Food and Beverage Service Supply Chain: A Grey DEMATEL Approach

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