2020
DOI: 10.3390/ijerph17103570
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What Is Accounting for the Rapid Decline in Cigarette Sales in Japan?

Abstract: This study describes how trends in the sale of cigarettes in Japan between 2011 and 2019 correspond to the sales of heated tobacco products (HTPs) that were introduced into the Japanese market in late 2015. Data used for this study come from the Tobacco Institute of Japan and Philip Morris International. The findings show that the accelerated decline in cigarette only sales in Japan since 2016 corresponds to the introduction and growth in the sales of HTPs.

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Cited by 42 publications
(28 citation statements)
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References 13 publications
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“…83 In Japan, HTP adoption from 2015 to 2019 was accompanied by cigarette sales declining by a third. 84 In both cases-HTPs in Japan and e-cigarettes in the United States-as sales of reducedrisk products rose, cigarette sales fell.…”
Section: Cigarette Salesmentioning
confidence: 99%
“…83 In Japan, HTP adoption from 2015 to 2019 was accompanied by cigarette sales declining by a third. 84 In both cases-HTPs in Japan and e-cigarettes in the United States-as sales of reducedrisk products rose, cigarette sales fell.…”
Section: Cigarette Salesmentioning
confidence: 99%
“…For heat‐not‐burn products, the available data regarding their potential role in aiding smoking cessation is even more limited than for e‐cigarettes. However, there are reports of an accelerated decline in cigarette sales in Japan corresponding to the introduction of heat‐not‐burn products into the market, 100 which might represent their potential in supporting population quitting smoking.…”
Section: Potential To Aid Smoking Cessation/support Harm Reductionmentioning
confidence: 99%
“…However, they did not approve that IQOS use reduces the risk of tobacco-related diseases or reduces harm relative to continued cigarette smoking. Notably, in Japan, the introduction and rapid increase in use of HTP [10,11] has led to an acceleration in the decline of cigarette sales [12,13].…”
Section: Introductionmentioning
confidence: 99%