What Is Strategic Management and Why Do We Need It: Theoretical Foundations of Strategic Management

Schühly, Andreas

doi:10.1007/978-3-030-86660-0_2

Cited by 3 publications

(3 citation statements)

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“…We aim to help management history scholars cultivate and revive indigenous theories and underreported strategy practices. Our study contributes to the ongoing debate about the legitimacy of strategic management as a discipline (Barney, 2002;Hoskisson, 1999;Schühly, 2022), by reassessing the conventional wisdom about a key contribution (i.e. SWOT analysis) in this field.…”

Section: Introductionmentioning

confidence: 78%

From SOFT approach to SWOT analysis, a historical reconstruction

Puyt,

Lie,

Madsen

2024

JMH

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Purpose The purpose of this study is to revisit the conventional wisdom about a key contribution [i.e. strengths, weaknesses, opportunities, threats (SWOT) analysis] in the field of strategic management. The societal context and the role of academics, consultants and executives is taken into account in the emergence of SWOT analysis during the 1960–1980 period as a pivotal development within the broader context of the satisfactory, opportunities, faults, threats (SOFT) approach. The authors report on both the content and the approach, so that other scholars seeking to invigorate indigenous theories and/or underreported strategy practices will thrive. Design/methodology/approach Applying a historiographic approach, the authors introduce an evidence-based methodology for interpreting historical sources. This methodology incorporates source criticism, triangulation and hermeneutical interpretation, drawing upon insights from robust evidence through three iterative stages. Findings The underreporting of the SOFT approach/SWOT analysis can be attributed to several factors, including strategy tools being integrated into planning frameworks rather than being published as standalone materials; restricted circulation of crucial long-range planning service/theory and practice of planning reports due to copyright limitations; restricted access to the Stanford Research Institute Planning Library in California; and the enduring popularity of SOFT and SWOT variations, driven in part by their memorable acronyms. Originality In the spirit of a renaissance in strategic planning research, the authors unveil novel theoretical and social connections in the emergence of SWOT analysis by combining evidence from both theory and practice and delving into previously unexplored areas. Research implications Caution is advised for scholars who examine the discrete time frame of 1960–1980 through mere bibliometric techniques. This study underscores the risks associated with gathering incomplete and/or inaccurate data, emphasizing the importance of triangulating evidence beyond scholarly databases. The paradigm shift of strategic management research due to the advent of large language models poses new challenges and the risk of conserving and perpetuating academic urban legends, myths and lies if training data is not adequately curated.

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Section: Introductionmentioning

confidence: 78%

From SOFT approach to SWOT analysis, a historical reconstruction

Puyt,

Lie,

Madsen

2024

JMH

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“…Within the strategic management framework, strategy execution has emerged as the pivotal stage in ensuring organizational performance (Noble, 1999;Okumus, 2003;Sch€ uhly, 2022). This is because the strategy acts as the guiding force for the long-term direction of an organization, while the process of executing the strategy transforms strategic objectives into tangible results (Srivastava and Sushil, 2014).…”

Section: Introductionmentioning

confidence: 99%

How do transport companies execute strategies in a volatile environment? A qualitative inquiry

Ssekiziyivu,

Bagire,

Ngoma

et al. 2023

JWAM

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PurposeThe purpose of this study was to explore how transport companies in Uganda execute strategies in a turbulent business environment.Design/methodology/approachThe study adopted an exploratory qualitative methodology using the data collected through an open-ended instrument. Utilizing the qualitative data analysis software QSR NVivo9, the data were analyzed following the Gioia's methodology. Verbatim texts were used to explain the emergent themes.FindingsThe study's findings show that to successfully execute strategies, companies in Uganda communicate, coordinate and put control systems in their operations. The activities undertaken include customer care, timely settlement of complaints, comfortable seats, playing local music, partnerships with reliable fuel stations, setting up strategic offices, cost management, use of experienced drivers, sub-renting vehicles and inspections.Originality/valueThe study produces a pioneering result of how transport companies execute strategies in a turbulent business environment, an aspect that has not been adequately highlighted in previous studies.

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“…2.1 From traditional to digital media Organizations, including educational institutions, are required to acknowledge the importance of their environmental context, external pressures and resource constraints to implement effective strategies that encompass their previous and foresight experiences (Heiens, 2000;Schühly, 2022). Within the context of higher education, this alignment with the external environment becomes especially complex.…”

mentioning

confidence: 99%

Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

Orgilés-Amorós,

Ruiz Moreno,

Penagos-Londoño

et al. 2023

JHRM

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Purpose In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it has become a vital tool for HEIs, both to stay competitive in a changing socio-economic context and to face the challenges posed by the transition to the University 2.0 model. This study aims to analyse the historical evolution of communication techniques used by universities, bringing into focus the relevance of social networks in the most recent decades. Design/methodology/approach This research methodology consists of two components. Firstly, a comprehensive analysis of the available data is conducted to investigate the earliest marketing and communication actions involving universities, as well as their evolution over time, contextualizing this within the significant shifts in the social, political and technological background. Secondly, a specific focus is placed on the contribution of social media, particularly Twitter, as a powerful tool in creating a university brand and effectively promoting educational institutions, especially during the last stage of this historical evolution. To identify and analyse these trends, Natural Language Processing is used, specifically by leveraging topic modelling techniques. Findings The results of this analysis offer insights into the evolution of marketing communication applied by Spanish universities and show the increasing importance of social networks and the use of specific topics and contents to enhance their impact on engagement. Originality/value This study contributes to the literature by using a novel methodological approach to the research on the historical development of communication in universities in Spain, providing guidance to manage their social media strategy to differentiate themselves, increase engagement and foster brand loyalty.

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What Is Strategic Management and Why Do We Need It: Theoretical Foundations of Strategic Management

Cited by 3 publications

References 384 publications

From SOFT approach to SWOT analysis, a historical reconstruction

From SOFT approach to SWOT analysis, a historical reconstruction

How do transport companies execute strategies in a volatile environment? A qualitative inquiry

Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

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