“…Indeed, UX has been associated with a wide variety of meanings ranging from traditional usability to beauty, hedonic, affective and experiential aspects of technology use (Hassenzahl & Tractinsky 2006;Law & Van Schaik 2010;Forlizzi & Batterbee 2004), including aesthetics, immersion, and presence (Kumar & Garg 2010). O'Brien & Toms (2008) distinguish user experience as a longer-term view from user engagement which reflects a more short-term, affect related experience of use which is pertinent to this study. In their review, Bargas-Avila and Hornbaek (2011) distinguish between 'generic UX' qualitative studies which take a contextual approach to interpreting experience; and dimensional, quantitative studies that aim to understand how the phenomenon of UX might be measured and composed.…”