What Makes Twitterers Retweet on Twitter? Exploring the Roles of Intrinsic/Extrinsic Motivation and Social Capital

Lee, Sungjoon

doi:10.5762/kais.2014.15.6.3499

Cited by 4 publications

(3 citation statements)

References 38 publications

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“…In altruistic motivation, people will give priority to valuable information to forward [4]; Self-promotion motivation refers to that people will choose to promote their own image of the information to forward, such as forwarding public information and so on information reliability…”

Section: Identification Of Influencing Factorsmentioning

confidence: 99%

Research on the influencing factors of public opinion information forwarding behavior of Generation Z group (Next): Mechanism of action

Ni¹,

Ding²,

Hu³

et al. 2023

HSET

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With the rapid development of social media, the ways of information dissemination become more and more abundant, the speed of information dissemination becomes faster and faster, and information can be disseminated on a large scale in a very short time. Among them, the public opinion information has the most significant impact. If the public opinion information is not managed and controlled in time, it will pose a great threat to the network environment and even social stability. In this study, by modeling the influencing factors of public opinion information forwarding behavior of Generation Z group, the structural equation model was established to clarify the horizontal correlation among the influencing factors, and then the FISM method was used to find out the hierarchical relationship among the influencing factors, so as to deepen the overall cognition of public opinion information forwarding behavior of Generation Z group. The research shows that information utility is the most important factor affecting public opinion information forwarding behavior of Generation Z. Conformity psychology, altruistic motivation, self-promotion motivation, audience knowledge and information emotion are the middle-level influencing factors; Audience experience, audience relationship, information narrative mode, information text characteristics and crisis situation are the most direct and superficial influencing factors of Z generation group public opinion information forwarding behavior.

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Section: Identification Of Influencing Factorsmentioning

confidence: 99%

Research on the influencing factors of public opinion information forwarding behavior of Generation Z group (Next): Mechanism of action

Ni¹,

Ding²,

Hu³

et al. 2023

HSET

View full text Add to dashboard Cite

show abstract

“…Thetheoryofreasonedaction(TRA)demonstratesthatbehavioralintentioncanleadtoindividual specificaction,whichinturnisinfluencedbypersonalattitudesandsubjectivenorms (Fishbein& Ajzen,1977).Apartfromthisclassicaltheory,motivationtheoryiswidelyappliedinrecentresearch. Extrinsic and intrinsic are the two main branches most likely to exert examined influence (Lee, 2014).Theformerpertainstoenvironmentaloutcomes,e.g.values,benefits,whilethelatterrefersto motivationrelatedtoenjoymentandinterestofselfregardlessofoutsidestimuli.Crucialpredictorsin knowledgesharing,forinstance,financialincentivesandpersonalreputationisclassifiedasextrinsic motivation,andaltruismisregardedasintrinsicmotivation (Hung,Durcikova,Lai,&L2011).…”

Section: Survey Question On Motivation To Repostmentioning

confidence: 99%

“…Genderisaddedasarelevantvariabletoforanalysisbecauseonlineshoppingvariesbygender, Dillonetal. (2014),Wuetal. (2017asdoessocialmediausage (Bivens&Haimson,2016;Nesi&Prinstein,2015;Schwartzetal.,2013).Infact,theworkofLietal(2018)supportsgender differentiationinthisareabypredictingusergenderwithahighlevelofaccuracybasedonreposting behavior.ThisisconsistentwiththedataanalysisofthisstudyasindicatedinTable1andisdiscussed intheFindingssection.…”

Section: Introductionmentioning

confidence: 99%

An Examination of Motivation and Media Type

Marjerison

Lin

Kennedyd

2019

International Journal of Social Media and Online Communities

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This paper explores the motivations and priorities of Chinese Millennials' use of social media with regard to the sharing of content. A commercially important demographic, this group are highly active on social media. The amount of content that is shared online is immense. Some shared content “goes viral” and can be seen by vast numbers of users. The findings of this study are based on the results of over 650 online surveys and include both theoretical and practical contributions to the body of knowledge regarding the nature of viral propagation of content in Chinese social media. This contribution to the understanding and insight social media activities of this significant and commercially consumer demographic may be of value to online promoters and marketers as well those interested in the use of social media for commercial purposes in the design and management of their online and social media presence, marketing, and advertising strategies.

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Tweeting Transit: An examination of social media strategies for transport information management during a large event

Cottrill

Gault

Yeboah

et al. 2017

Transportation Research Part C: Emerging Technologies

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What Makes Twitterers Retweet on Twitter? Exploring the Roles of Intrinsic/Extrinsic Motivation and Social Capital

Cited by 4 publications

References 38 publications

Research on the influencing factors of public opinion information forwarding behavior of Generation Z group (Next): Mechanism of action

Research on the influencing factors of public opinion information forwarding behavior of Generation Z group (Next): Mechanism of action

An Examination of Motivation and Media Type

Tweeting Transit: An examination of social media strategies for transport information management during a large event

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