“…Travel motivation studies help to better understand and predict factors that influence travel decision‐making (Murdy, Alexander, & Bryce, 2018; Park, Choi, & Lee, 2019; Wong, Cheung, & Wan, 2013). Motivation can be defined as “a state of need, a condition that serves as a driving force to display different kinds of behavior towards certain types of activities, developing preferences, arriving at some expected satisfactory outcome” (Backman, Backman, Uysal, & Sunshine, 1995, p. 15).…”