When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions

He, Zeya; Wu, Laurie; Li, Xiang

doi:10.1016/j.tourman.2018.03.003

Cited by 342 publications

(226 citation statements)

References 67 publications

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“…Conversely, a video helps the recommender to dynamically take the decision maker's POV, so they no longer need to mentally shift perspectives to different viewpoints. This sense of presence in AR-enhanced environments provides customers with more contextual information, which facilitates controlled, sequential processing, as is required for written communication (He et al 2018). Dynamic POV sharing formats, thus, might complement a recommender's ability to communicate with text-only acts and still provide a sense of comfort.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Hilken

Keeling

Ruyter

et al. 2019

J. of the Acad. Mark. Sci.

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Firms increasingly seek to improve the online shopping experience by enabling customers to exchange product recommendations through social augmented reality (AR). We utilize socially situated cognition theory and conduct a series of five studies to explore how social AR supports shared decision making in recommender-decision maker dyads. We demonstrate that optimal configurations of social AR, that is, a static (vs. dynamic) point-of-view sharing format matched with an image-enhanced (vs. text-only) communicative act, increase recommenders' comfort with providing advice and decision makers' likelihood of using the advice in their choice. For both, these effects are due to a sense of social empowerment, which also stimulates recommenders' desire for a product and positive behavioral intentions. However, recommenders' communication motives impose boundary conditions. When recommenders have strong impression management concerns, this weakens the effect of social empowerment on recommendation comfort. Furthermore, the stronger a recommender's persuasion goal, the less likely the decision maker is to use the recommendation in their choice.

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Section: Hypotheses Developmentmentioning

confidence: 99%

Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Hilken

Keeling

Ruyter

et al. 2019

J. of the Acad. Mark. Sci.

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“…AR offers the possibility to enhance real environments with virtual objects that can assist in different experiences. Examples of this are new ways to visit museums [8][9][10] and cultural and historical heritage sites [3,11,12]. The benefits of using AR are twofold.…”

Section: Related Workmentioning

confidence: 99%

Guidance and surroundings awareness in outdoor handheld augmented reality

Rovira¹,

Schieck²,

Blume³

et al. 2020

PLoS ONE

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Handheld and wearable devices are becoming ubiquitous in our lives and augmented reality technology is stepping out of the laboratory environment and becoming ready to be used by anyone with portable devices. The success of augmented reality applications for pedestrians depends on different factors including a reliable guidance system and preventing risks. We show that different guidance systems can be supplementary to provide directions to a point of interest and offer clues that help the user find the augmented data when they get close to the location they have to visit. We tested the helpfulness of a map with the points of interest, an image preview of the next point of interest to visit, and an arrow showing the direction to it. The results show that the effectiveness of these guidance systems depend on the distance to the point of interest and the accuracy of the data obtained from the Global Positioning System. We also measured the total time that participants spent looking at the screen, as well as the perceived elapsed time as a measurement of real world dissociation. Finally, we discuss preliminary results to minimize the risk of accidents when using augmented reality applications in an outdoor urban environment. OPEN ACCESSCitation: Rovira A, Fatah gen Schieck A, Blume P, Julier S (2020) Guidance and surroundings awareness in outdoor handheld augmented reality. PLoS ONE 15(3): e0230518. https://doi.org/ 10.

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“…Aitamurto (2018) presents a guide on the positive impact that AR has on users' emotional and intellectual connections to the art. He (2018) presents another study in which he examins the impact of AR design elements on visitor's tourism experience and willingness to pay more. Head-mounted display (HMD) are portable immersive systems offering promising opportunities to improve the user experience and interaction in CH field (Ferrari, 2017).…”

Section: State Of the Artmentioning

confidence: 99%

Comparing Innovative Xr Systems in Cultural Heritage. A Case Study

Carrozzino

Voinea

Duguleană

et al. 2019

Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci.

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The technological advances made in the recent years in the field of Information and Communication Technologies (ICT) have led to a revolution in many adjacent areas. One of these is Cultural Heritage (CH), as the new array of XR technologies (a concept integrating Augmented, Mixed and Virtual Reality) is offering new interaction possibilities. The purpose of this paper is to compare several such technologies at application level, and to classify them based on common features such as Interaction, Manipulability, Ease of Use and others. The study presented in this paper was carried out during the H2020 project eHERITAGE ('Expanding the Research and Innovation Capacity in Cultural Heritage Virtual Reality Applications'). The action had as output multiple XR systems/applications. We compare 4 of them: a smartphone-based AR application, a digital book with 3D elements deployed on a large touchscreen, a large holographic display and a bow simulator built using a VR headset and a mechatronic system. We evaluate these innovative systems in the context of the 2 educational events, when over 4000 participants interacted with our team. Results show that systems with greater interaction and immersion features were preferred over the others. Furthermore, Mixed Reality was preferred over Virtual and Augmented Reality.

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When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions

Cited by 342 publications

References 67 publications

Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Guidance and surroundings awareness in outdoor handheld augmented reality

Comparing Innovative Xr Systems in Cultural Heritage. A Case Study

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