When does betting on ambidexterity pay off? Exploring SME’s customer relationship strategies during crises

Miocevic, Dario; Kadic-Maglajlic, Selma; Arslanagic-Kalajdzic, Maja

doi:10.1016/j.jbusres.2024.115073

Journal of Business Research

2025

DOI: 10.1016/j.jbusres.2024.115073

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When does betting on ambidexterity pay off? Exploring SME’s customer relationship strategies during crises

Dario Miocevic,

Selma Kadic-Maglajlic,

Maja Arslanagic-Kalajdzic

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When does betting on ambidexterity pay off? Exploring SME’s customer relationship strategies during crises

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References 93 publications

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