When does entrepreneurial bricolage mediate the effect of entrepreneurial orientation on new product development? The role of environmental dynamism as moderator

Kurnia, Dede; Mulyadi, Hari; Hendrayati, Heny; Denan, Zarina

doi:10.15678/eber.2023.110205

EBER

2023

DOI: 10.15678/eber.2023.110205

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When does entrepreneurial bricolage mediate the effect of entrepreneurial orientation on new product development? The role of environmental dynamism as moderator

Dede Kurnia¹,

Hari Mulyadi²,

Heny Hendrayati³

et al.

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2024

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Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age

Hendrayati,

Kurnia,

Sukmayadi

et al. 2024

J. Bus. Econ. Review

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Objective – This study aims to investigate how the quality of products and the ability to live-stream impact the competitive advantage of businesses operated by women entrepreneurs in the era of live-streaming. Methodology – The methodology employed in this study was a quantitative approach utilizing an explanatory survey method. The data was collected using online surveys issued to 200 women entrepreneurs who have been in business for over two years and are located across Indonesia. Findings – The data analysis utilized the Structural Equation Modeling (SEM) methodology via the Mplus program. The study's findings suggest that product quality has little impact on competitiveness. In addition, the ability to live-stream does not lessen the impact of product quality on competitiveness. Novelty – The study reveals a compelling discovery: the capacity to live-stream significantly impacts competitiveness. This suggests that live-streaming is better suited as a predictor variable. Live-streaming capability is a crucial factor that entrepreneurs should not overlook, as it has the potential to enhance competitiveness quickly. Type of Paper: Empirical JEL Classification: M31; M20. Keywords: Product Quality; Live streaming capability; Competitiveness. Reference to this paper should be made as follows: Hendrayati, H; Kurnia, D; Sukmayadi, V; Marimon, F; Denan, Z; Hendri, M; Alwie, A.F. (2024). Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age, J. Bus. Econ. Review, 9(2), 95–101. https://doi.org/10.35609/jber.2024.9.2(2)

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Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age

Hendrayati,

Kurnia,

Sukmayadi

et al. 2024

J. Bus. Econ. Review

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Facilities and Service Quality’s Impacts on Satisfaction: A Case of Indonesian Train Service Customers

Yunani,

Sakti,

Pradana

et al. 2024

Wseas Transactions on Business and Economics

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Trains in Indonesia are one of the most popular modes of transportation and have an extensive network throughout Indonesia. PT Kereta Api Indonesia (KAI), a state-owned company that oversees all train operations in Indonesia, is in charge of managing trains in Indonesia. Trains in Indonesia are also a transportation option that is safe for the environment because of the relatively low emission pollution compared to other vehicles. The train is also a safer and more comfortable mode of transportation, especially for traveling long distances. The goal to be achieved in this study is to determine the effect of the variables of facilities and environmental awareness at PT Kereta Api Indonesia (KAI). The research methodology uses descriptive research with a quantitative approach and uses primary data in the form of questionnaires to 102 respondents. The data analysis used the Partial Least Square (PLS) approach with SmartPLS software as a data analysis tool. The findings of this study can be taken into consideration when assessing the level of service provided to customers. This will help determine whether the service quality and facilities services provided are on target or require further evaluation.

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When does entrepreneurial bricolage mediate the effect of entrepreneurial orientation on new product development? The role of environmental dynamism as moderator

Cited by 2 publications

References 0 publications

Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age

Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age

Facilities and Service Quality’s Impacts on Satisfaction: A Case of Indonesian Train Service Customers

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